Associate Campaign Performance Manager
ماركة الفندق:
الموقع: الصين وشانغهاي وشانغهاي
الفندق: كورب شنغهاي، الطابق الثاني، برج سيتي جروب، رقم 33 طريق هوا يوان شي تشياو، منطقة بودونغ، 200120
Job number: 141215
This role is responsible for analyzing and interpreting data from multiple sources to evaluate the performance of marketing initiatives at IHG. A strong understanding of media is essential, not only to assess campaign targets but also to evaluate overall performance before and after execution. Additionally, this person will help strengthen the end-to-end campaign framework, ensuring a seamless process from target setting to post-campaign evaluation for continuous optimization. Key responsibilities include developing both standardized and ad hoc reports, conducting in-depth analyses, and creating presentation decks to support strategic decision-making. This role will work closely with Marketing Shared Services, Commercial, Product & Technology teams, as well as external agencies, to enhance marketing effectiveness and drive strategic planning.
Your day to day
- Conduct comprehensive pre- and post-campaign analyses, identifying trends and business opportunities. Design, implement, and communicate reports and analyses to measure campaign/program performance and support strategic planning.
- Strengthen campaign framework from target setting to post-campaign evaluation, optimizing marketing effectiveness through data-backed insights.
- Utilize SQL, Python, Tableau, and Data Warehouse tools to interpret and validate data from multiple sources, analyzing marketing performance across Campaign, Distribution, Loyalty, and Partnership channels.
- Develop and analyze key performance indicators to identify strengths, weaknesses, opportunities, and threats in campaigns and projects. Collaborate with Marketing Shared Services, Commercial, Product & Technology teams, and external agencies to enhance effectiveness.
- Proactively identify business and consumer trends, behavioral shifts, and emerging market opportunities through data-driven insights. Present findings and recommendations to relevant business teams.
What we need from you
Education - Bachelor’s degree in Economics, Marketing, Statistics or Research is preferred.
Basic Qualifications -
- 5+ years of relevant work experience in a role requiring application of analytic skills to integrate in a Marketing business analyst, data analyst role
- 5+ years Working knowledge of Relational Marketing Database design and SQL programming. Understand basic principles of marketing as they relate to testing, program implementation, and operations.
- Strong analytical skills. Excellent problem-solving ability. Excellent verbal/written communication, and interpersonal skills, including the ability to function within a team-oriented environment; must be flexible in a fast-paced changing environment.
- Extensive experience with Tableau, Python, Microsoft Access Database, PowerPoint and Microsoft Excel.
مَن نحن
لا تستوفي جميع المتطلبات تمامًا، ولكنك لا تزال تعتقد أنك ستكون مناسبًا تمامًا للوظيفة؟ لن نعرف أبدًا ما لم تضغط على زر "تطبيق". ابدأ رحلتك معنا اليوم.
