市场传媒总监-北海银滩华邑度假酒店&北海银滩假日酒店 Director of Marketing & Communications-HUALUXE Beihai Silver Beach & Holiday Inn Beihai Silver Beach
Hotel Brand: HUALUXE
Location: China, Guangxi
Hotel: Resort Beihai Silver Beach (BHYBR), Plot B4, East of Binjiang Road, South of Yintan No.3 Road
Job number: 120656
- Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities.
- Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity.
- Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness.
- Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community.
- Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts.
- Develop hotel and marketing collaterals according to Brand standards for promotions.
- Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards.
- Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion.
- Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database.
- Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets.
- Monitor awareness of competitor activities and use the information to develop Marketing strategies.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
At HUALUXE®️ Hotels and Resorts, we look for people who bring Chinese culture and heritage to life. As the first upscale international hotel brand designed around Chinese guests, our colleagues don’t just acknowledge our values, they enhance them.
Etiquette. Rejuvenation in nature. Recognition of status. Enabling spaces. These are what our guests come for. What they expect and what we’ll enable you to deliver. In every action, every interaction, and every detail of our luxury design and service.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
