Associate Director of Sales - Pre-opening Regent Kuala Lumpur

- Develop and execute a comprehensive sales strategy aligned with hotel business objectives and Regent brand positioning 

- Identify and grow key market segments including luxury leisure, corporate, MICE, diplomatic, entertainment, and high-net-worth clientele 

- Drive total hotel revenue performance across rooms, residences, events, wellness, and F&B experiences 

Monitor market trends, competitor activity, and emerging opportunities to maintain strong market positioning 

- Establish and maintain strong relationships with luxury travel advisors, corporate accounts, entertainment partners, embassies, and key industry stakeholders 

- Represent the hotel at trade shows, networking events, luxury travel forums, and client engagements 

- Develop strategic partnerships that enhance visibility, revenue, and brand prestige 

- Drive account acquisition, retention, and market penetration strategies 

- Position the property within luxury travel networks and premium consortia channels 

- Develop tailored experiences and packages targeting affluent travelers and VIP clientele 

- Collaborate with global sales teams and luxury travel partners to drive international business 

- Support bespoke and personalized sales approaches aligned with Regent’s luxury philosophy 

- Drive group, meetings, incentive, and social event business aligned with the hotel’s positioning 

- Work closely with Events and Operations teams to ensure seamless execution and client satisfaction 

- Identify high-value opportunities for weddings, luxury celebrations, and executive retreats 

- Ensure commercial success while maintaining brand exclusivity and service standards 

- Collaborate with Revenue Management to optimize ADR, occupancy, and total hotel profitability 

- Ensure proactive management of pace, forecasting, and business mix strategies 

- Monitor sales production, conversion rates, and account performance 

- Prepare and present regular sales reports, forecasts, and commercial insights 

- Work closely with Sales & Marketing teams to ensure consistent luxury brand positioning 

- Support PR campaigns, partnerships, media engagements, and promotional activations 

- Contribute to storytelling and experiential positioning of the hotel 

- Ensure sales messaging reflects Regent’s understated luxury and experiential philosophy 

- Lead, mentor, and develop the Sales team to achieve high performance and commercial excellence 

- Foster a culture of accountability, relationship-driven selling, and collaboration 

-Support succession planning, coaching, and career development within the department 

- Ensure strong engagement and alignment with hotel objectives 

- Assist in developing and managing departmental budgets and sales expenses 

- Drive revenue growth while ensuring efficient resource allocation 

- Evaluate ROI of sales initiatives, travel, and partnership investments 

- Ensure achievement of revenue targets and profitability objectives 

- Maintain strong communication with ownership, corporate teams, and regional commercial leadership 

- Support owner presentations, business reviews, and strategic planning discussions 

- Collaborate with Operations teams to align commercial strategies with service delivery 

- Ensure adherence to IHG commercial standards, reporting systems, and brand guidelines 

- Maintain compliance with contracting procedures and ethical sales practices 

- Ensure accuracy and confidentiality in client and commercial data handling 

- Must have luxury hospitality sales leadership experience 

- Exceptional relationship-building and networking capability 

- Strategic commercial and revenue-driven mindset 

- Strong negotiation, presentation, and communication skills 

- Deep understanding of luxury guest expectations and travel trends 

- Leadership capability with strong team development focus 

- Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field 

-10–15 years of progressive sales experience within luxury hotels or resorts 

- Minimum 3–5 years in a senior sales leadership role 

- International luxury hospitality exposure

Pre-opening luxury hotel experience 

Strong network within luxury travel, corporate, and MICE segments 

Experience with global luxury consortia and premium travel partnerships 

Multi-market or regional sales exposure advantageous 

Sales should reflect refined relationship-building, not transactional selling 

Position Regent as a destination of understated luxury and curated experiences 

Focus on attracting high-value, experience-driven, and globally connected clientele 

Ensure commercial success while preserving brand prestige, exclusivity, and service integrity 

Every partnership and account should strengthen Regent’s reputation as a leader in luxury hospitality