Associate Employer Branding Manager
Hotel Brand:
Location: China, Shanghai, Shanghai
Hotel: Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120
Job number: 136872
Play the role as brand guardian and attraction lead that drives the strategic direction of IHG’s employer brand aligned with the activation of IHG’s EVP in Greater China. Ensuring IHG’s reputation is showcased as a true employer of choice through different content and channels.
Your day to day
- You will be responsible for the project management, and execution of IHG’s employer brand and attraction plus design, scope, and execute content and campaigns from start to finish for multi-channels and platforms.
- You will be a “brand guardian” - managing and maintaining brand integrity across the organization and managing strategic programs to our external talent audience aligned with our recruitment needs.
- Develop the long-term roadmap to build awareness and reputation of IHG as an employer in GC
- Develop a strong content creation program - Wechat/Videos/Events/New imagery which match our hiring needs, markets, and Hotels brands showcased in the best possible way with strong performance and high engagement.
- Provide thought leadership – externally and internally around IHG’s brand reputation and how our EVP proposition is showcased in the best possible light for all.
- Build internal capability across employer brand, brand marketing, and brand advocacy and associated best practice guides, tools, and channels
- Evolve our philosophy for measuring the impact of Employer Brand and Recruitment Marketing
What we need from you
- Bachelor’s degree or equivalent professional qualification
- Extensive experience in digital marketing roles, partnering operational stakeholder groups
- knowledge and experience of marketing attraction methodologies and the ability to convert these into tangible and scalable plans for regional and audience needs
- High level of business acumen, change management, and issue resolution
- Deep experience around content creation, programmatic campaign management and employer brand channels, platforms and tools
- Excellent stakeholder management and senior level influencing skills, with the ability to bring a story to life
- Sound understanding of Early careers frameworks and which levers to pull to strengthen talent pipeline
- Strong project management skills
- Strong experience in managing indirect or dotted line reports/area leads
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
