Director, Development Demand Center
Location: United States, Georgia, Atlanta
Address: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 168421
Hiring Salary: USD 140,000.00 - 170,000.00 YEARLY
The Director, Development Demand Center (DDC) leads IHG’s centralized function for finding, engaging, and qualifying hotel owners and developers across the Americas region, including the United States, Canada, Mexico, Latin America and the Caribbean. The Director stands up this capability, personally coaching and managing the inside sales (SDR) team while turning market intelligence and owner insights into marketing programs and the technology that support them, delivering qualified opportunities to the Americas development team and partnering with senior IHG Americas leadership to shape strategy.
Your day to day
Lead the strategy, execution, and continuous evolution of the DDC to drive development growth and commercial objectives across the Americas region.
Generate, qualify, and nurture demand through integrated marketing and sales acceleration programs, partnering with Development leadership on market planning to prioritize high-potential opportunities and increase pipeline conversion.
Partner with technology and analytics teams to optimize CRM, data, and reporting capabilities that enable scalable growth, including demand gen process optimization for the SDR team.
Establish performance measurement frameworks and compelling value propositions, content, and sales enablement tools that improve campaign effectiveness, funnel performance, and ROI.
Personally coach and manage the inside sales (SDR) team, driving day-to-day pipeline execution.
Build and lead a high-performing team while fostering alignment across Development, Marketing, Technology, Operations, and external partners.
What we need from you
- 10+ years of experience in B2B marketing, demand generation, sales enablement, commercial strategy, or business development.
- Experience building or managing demand generation centers, inside sales, growth marketing, or commercial acceleration programs.
- Strong understanding of CRM, marketing automation, data analytics, and digital marketing platforms.
- Demonstrated ability to lead cross-functional teams and organizational change initiatives.
- Experience managing complex sales cycles and driving measurable business growth.
Travel – less than 10% required
Location – Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office. This expectation may be adjusted to evolve with the changing needs of the business.
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Who we are
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Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- EEO Is The Law - click here for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
- For roles or applicants in San Francisco only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Hiring Salary: USD 140,000.00 - 170,000.00 YEARLY
