Franchise Hotel - Assistant Director of Sales

About Us

Join Crowne Plaza one of the largest and best loved premium hotel brands in the world. With more than 400 hotels in diverse locations globally Crowne Plaza is the perfect base to connect on business, pleasure or a blend of both. We've thoughtfully designed our spaces to encourage, support and celebrate great connections. We're also big on meetings and events, a trusted partner thanks to our expertise in connecting both domestic and global groups. Our branded service style 'Dare to Connect' supports colleagues in delivering an unscripted approach to service that encourages warm, engaging interactions with guests. In our hotels you’ll find a team who are people-first, professional and inclusive and feel part of our global community. If you are inventive and love to connect and collaborate, you’ll feel at home and excel at Crowne Plaza.

Your day to day

As an Assistant Director of Sales in the Hospitality Industry, we are seeking a candidate who takes seriously the main role of supporting the Director of Sales by managing the sales team and ensuring that the hotels revenue goals are met. This involves analyzing market trends and developing strategies to increase sales and attract new customers. Candidates are also responsible for building relations with clients, negotiating contracts, and monitoring the performance of the sales team.

CORE RESPONSIBILITIES:

Developing & Executing Sales Strategies

• Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the segment.

• Assists in the development, implementation and sustaining of an aggressive solicitation program focused on increasing business.

• Works with the team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS.

• Assists with the development and implementation of promotions, both internal and external.

Maximizing Revenue

• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).

• Recommends booking goals for sales team members.

Managing Sales Activities

• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contracts, and customer correspondence). 

• Participates in sales call with members of the sales team to acquire new business and/or close on business.

• Assists with managing the efforts of Sales & Marketing to develop and execute strategic sales and marketing plans. Training new hires and developing initiatives to maximize hotel service and profitability.

• Manages and solicits a designated market segment, Government and Association.

• Solicit, negotiate, develop, and book new business through various efforts (outside sales calls, telemarking, mailings, site inspections, referrals, networking, etc.) to maximize room revenue that will meet/exceed individual monthly goals. Adhere to “prime time” selling guidelines.

• Notify/coordinate customer specifications with other departments and quickly, efficiently respond to customer issues, comments, and problems to ensure a quality experience.

• Develop a marketing strategy by analyzing historical, current and future hotel/market trends. Create selling strategies to capture the maximum amount of revenue that will meet/exceed his/her individual sales goals.

• Meet sales prospecting calls, and site inspections goals. Must maintain accurate, legible records and files to provide group history, ensuring future and current quality service.

• Complete monthly tacticals that are assigned monthly and submit weekly sales reports to DOSM.

• Participates in Chamber of Commerce events  

Analyzing & Reporting on Sales and Financial Data

• Analyzes market information by using sales systems and implements strategy to achieve property’s financial room and catering goals.

• Assists Revenue Management with completing accurate projections.

• Reviews sales and catering guest satisfaction results to identify areas of improvement.

Ensuring Exceptional Customer Service

• Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.

• Interacts with guests to obtain feedback on product quality and service levels.

• Meets with guests during pre- and post-convention meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract and overall satisfaction.

• Empowers employees to provide excellent customer service.

• Observes service behaviors of employees and provides feedback to individuals and/or managers.

• Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.

• Executes and supports the company’s Customer Service Standards and property’s Brand Standards.

• Participates in and practices daily service basics of the brand.

• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.

• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.

• Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.Building Successful Relationships

• Develops and manages relationships with key stakeholders, both internal and external.

• Works with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations.

• Attends customer events, and trade shows to maintain, build or develop key relationships with clients/customers.

What we need from you

● Bachelor’s degree / higher education qualification / equivalent in marketing or related field 
● Four or more years of experience in a hospitality or hotel sales and marketing setting 
● Strong knowledge of local businesses and business trends required 
● Must speak local language(s) 

Requirements:

Must have minimum of 5 years hotel group sales experience, preferably in a Senior Sales role.

Bachelor's degree preferred, will consider applicable experience.

Hotel Industry background and experience required.

Must have working knowledge of Microsoft Office computer applications - required.

What we offer

IHG Brand Hotel Discounts

Medical/Dental/Vision/Company Paid Life/LTD/STD/8 Paid Holidays/PTO/401k w/Co. Matching

Bonus/Incentives