Franchise Hotel - Director of Sales

About Us

voco brand comes to life in hotels that you can count on but that are different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing.
Hotels that are built on sustainability where we look after the planet with the same care as we look after our guests and colleagues.

Your day to day

We’re always looking for new ways to raise the bar. So we’re searching for a Director of Sales with a track record of driving sales and smashing targets to help us fill our rooms, meeting suites and banquet halls.

Every day is different, but you’ll mostly be:

Strategic Sales Leadership

• Develop and execute comprehensive sales strategies to achieve revenue targets across rooms, F&B, events, and other hotel services.
• Collaborate with the Commercial Director to create and implement sales plans addressing market trends and customer needs.
• Lead the sales team in maximizing revenue potential by setting clear goals and providing strategic direction.

Revenue Optimization

• Drive business growth through proactive account management and new business development.
• Recommend and set revenue targets for the sales team, ensuring alignment with budgeted goals.
• Implement promotional strategies to increase profitability and improve market share.

Sales Team Management

• Manage and oversee the daily operations of the sales department, ensuring team efficiency and high performance.
• Provide coaching, training, and support to sales team members to enhance their skills and achieve objectives.
• Act as the team leader in and ensuring continuity in leadership and operations.

Client Relationship Management

• Maintain and grow relationships with key accounts, prospects, and partners to maximize business opportunities.
• Lead sales calls, site inspections, and client meetings to secure bookings and foster long-term partnerships.
• Oversee the successful execution of business booked, ensuring client satisfaction and operational excellence.

Market Insights & Reporting

• Analyze market trends, competitor activities, and customer behavior to adapt sales strategies accordingly.
• Prepare and submit detailed reports, including monthly performance metrics, forecasts, and sales activities.

Operational Excellence

• Ensure compliance with brand standards and alignment with the hotel’s strategic goals.
• Collaborate with marketing to develop promotional campaigns and sales collateral.
• Participate in budgeting, revenue forecasting, and financial planning to support business objectives.

Corporate Representation

• Represent the hotel at trade fairs, industry events, and networking opportunities to promote the brand.
• Organize and manage FAM trips and other client engagement activities to showcase the hotel’s offerings.

Personal Sales Contributions

• Lead by example with personal sales activities, including client interactions, achieving individual booking goals, and contributing to overall team success.

What we need from you

Education & Experience

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field (Master’s degree preferred).
• A minimum of 5-8 years of progressive sales experience in the hospitality industry, with at least 2 years in a senior sales leadership role.
• Proven track record of achieving and exceeding sales targets, particularly in rooms, F&B, and events.
• Experience in managing pre-opening hotel sales operations is an advantage.

Skills & Competencies

• Strong leadership skills with the ability to inspire, motivate, and guide a sales team.
• Excellent communication, negotiation, and presentation skills.
• In-depth knowledge of market trends, competitive analysis, and revenue management principles.
• Proficiency in sales tools and CRM systems (e.g., Opera, Salesforce).
• Strong organizational skills with the ability to handle multiple tasks and meet deadlines.

Personal Attributes

• Results-driven with a strategic mindset and attention to detail.
• High energy, proactive attitude, and ability to thrive in a fast-paced environment.
• Exceptional interpersonal skills to build and maintain strong relationships with clients and stakeholders.

Other Requirements

• Fluent in English; additional languages are an advantage.
• Flexibility to travel for business needs, including attending trade shows and client meetings.
• Thorough understanding of brand standards and the ability to implement them effectively.

What we offer

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life.
We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
So, join us and you’ll become part of our hotel family.