Manager, Commercial Segment Marketing
Location: United States, Georgia, Atlanta
Address: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 168896
Hiring Salary: USD 94,240.00 - 113,000.00 YEARLY
Drive performance of key B2B segments for AMER Commercial and Global Sales priorities. through dedicated commercial marketing campaigns. Leverage owned, earned and paid channels to deliver against performance goals, while relying on data driven decisions. Ensure marketing objectives support overall IHG vision, objectives and goals while remaining competitive in the market. Lead marketing for Critical Segments, including developing strategy and managing priorities to drive commercial performance for AMER Commercial and Global Sales initiatives. Role will also be responsible for a regular cadence of initiative and results sharing business leaders, including packaging of information that can be shared with stakeholders; plus creating a global bridge for integration and best practices with regional counterparts.
Your day to day
- Develop, communicate and implement marketing strategy and plans for the Americas in support of non-group segment marketing to drive consideration and commercial performance.
- Collaborate with internal partners to identify new channel opportunities and design, execute and scale test-and-learns that improve marketing performance.
- Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals. Monitor and control all budgeted paid media expenditures in alignment with campaign objectives, and control and approve the work of assigned marketing initiatives. Conduct monthly budget audits and reconcile budget allocations.
- Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
- Initiate, develop and manage all aspects of marketing initiatives and standards, including brand nuance. May independently direct specific product initiatives to include strategic planning, project management, implementation, evaluation, resource development and training.
What we need from you
- Bachelor's or master's degree in marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
- 8+ years’ progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or brand marketing, with demonstrated proficiency in multiple disciplines/processes related to the position.
- Experience with campaign management, comms plan development, go-to-market strategies and marketing tools.
- Familiarity with direct marketing and analytics techniques and systems (campaign management process and analytics).
- Experience with test and learn scenarios and planning matrices, execution across a variety of channels.
- Ability to work in an integrated creative, agile environment with the ability to translate customer analytics output into insight for developing creative briefs.
- Ability to direct creative processes to build compelling messaging and creative concepts.
- Experience identifying marketing opportunities across hotel segments and paid media channels. Ability to translate observations into business applications.
- Extremely detail oriented, highly organized, excellent time management skills and a technical aptitude for understanding complex systems.
- Understanding of relationship dynamic between external partners
- Experience in B2B Marketing is a plus
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $94,240.00 to $113,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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Who we are
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Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- EEO Is The Law - click here for more information about Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
- For roles or applicants in San Francisco only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Hiring Salary: USD 94,240.00 - 113,000.00 YEARLY
