Senior Manager, Field Marketing
Hotel Brand:
Location: China, Shanghai, Shanghai
Hotel: Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120
Job number: 125776
Role Purpose
The position needs to communicate closely with the global team and in charge of develop customized program in GC market. Not only responsible for the marketing plan of the hotels and regions, but also have the ability to develop the business. To improve the effectiveness of marketing investment.
Key Accountabilities
- Support global develop field marketing’s business model to IHG GC market.
- Strategic and holistic understanding of the hotels’ PR & marketing needs.
- Follow their strategy to localization field marketing service in GC, based on GC hotels need to develop field marketing product& service.
- Set up the field marketing development plan of GC, lead the whole process of project include business model design, product/service design, financial & legal process, finally sell the product to IHG individual hotel.
- Guide the hotel to execute marketing activities based on marketing plan.
- Grows and supports the team with the aim of building a supportive, knowledgeable and commercially savvy team.
- Ensure that marketing plans are consistent with IHG and brand proposition.
- Able to work closely with commercial team to develop sustainable business model.
- Strive to ensure that the project can break even.
Key Skills & Experiences
Other Requirements:
- Ability of market analysis and planning can complete the marketing plan independently.
- Excellent communication and coordination skills, able to establish good cooperative relations with business partners.
- Strong presentation skills.
- Strong team management ability, able to coordinate team resources to ensure the smooth progress of marketing activities.
- Strong team development strategy ability, formulate team members' career development plan.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
