Social Media Specialist at InterContinental Chiang Mai The Mae Ping

Key Responsibilities:

Social Media Management:

• Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and promote hotel offerings.
• Manage all social media accounts (e.g., Facebook, Instagram, Twitter) for InterContinental Chiang Mai The Mae Ping.
• Monitor social media channels for trends, feedback, and opportunities to engage with the audience.
• Plan and execute social media campaigns, contests, and promotions to support marketing initiatives and drive traffic to the hotel's website.

Content Creation:

• Produce high-quality, visually appealing content including photos, videos, and graphics for use across social media platforms and other digital channels.
• Write engaging and informative captions, posts, and articles that align with the hotel's brand voice and messaging.
• Collaborate with the marketing team to develop content calendars and ensure timely delivery of content that aligns with marketing campaigns and initiatives.
• Stay up-to-date with industry trends and best practices in social media and content creation to continuously improve strategies and content quality.

Community Engagement:

• Foster a sense of community and build relationships with followers and influencers through active engagement, responding to comments, messages, and inquiries in a timely and professional manner.
• Identify and collaborate with influencers and brand advocates to amplify the hotel's reach and engagement on social media.

Analytics and Reporting:

• Utilize social media analytics tools to track and analyze performance metrics, including reach, engagement, and conversion rates.
• Generate regular reports on social media performance and provide insights and recommendations for optimization and improvement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience (2+ years) in social media management, preferably in the hospitality industry.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Canva, etc.).
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinking and ability to generate innovative ideas for content and campaigns.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Fluency in English (both written and spoken); knowledge of Thai language is a plus.
• Ability to work independently and collaboratively in a fast-paced environment.