市场 销售 总监 Director de Ventas & Marketing

Manages all sales activities and events including direct sales, sales solicitation, sales administration, public relations and management of the sale team.

管理所有销售工作与活动，包括直销、销售询价、销售管理、公关活动和销售团队管理。

在洲际酒店及度假村^®，我们希望宾客感觉风格独特、时尚现代和深入洞悉，这意味我们需要你：

• 亲切、充满自信、体现尊重来展现富有魅力的你。
• 理解和预测宾客的需要、做到细心周到、具主人翁精神、把事情办好，保持专注当下。
• 见多识广、分享阅历、展现你的风格来创造令人感觉特别的时刻，做到令人难忘。

At InterContinental Hotels & Resorts^® we want our guests to feel special, cosmopolitan and In the Know which means we need you to:

• Be charming by being approachable, having confidence and showing respect.
• Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done.
• Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.

Essential Duties and Responsibilities – (Key Activities of the role)

主要职责﹣(职务的主要工作)

• Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts 
• 与行政委员会一起制订年度收益计划，制定市场销售预算和预测。

• Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved
• 制订、实施和监测工作计划，以确保收益计划的目标得以实现

• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
• 对现有的和潜在的市场和趋势进行分析，协调各种活动，以通过增加的业务量和提高的价格来保持并增加收益

• Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local and international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications
• 与当地的和国际市场上的航空公司、旅行代理人、商行、私人俱乐部和行业协会保持联系，以发展新客户及保持老客户。通过个人销售拜访、电话和书面交流等与策划者、企业客户销售人员、奖励购买者、航空公司、批发商等保持联系

• Creates and implements special programmes to achieve greater productivity through:
• 设计和实施特别项目，以通过如下手段取得更高的效率：

• Increasing average rate
• 提高平均房价
• Increasing occupancy
• 提高入住率
• Increasing business volume during difficult periods
• 增加淡季业务量
• Increasing local food and beverage banqueting sales
• 增加当地餐饮和宴会的销售
• Manages key accounts
• 管理大客户
• Oversees the selling and servicing of group business
• 监管团组业务的销售和服务
• Co-ordinates the development of all promotional material
• 协调所有促销材料的制作
• Provides direction on and conducts market research
• 进行市场调研并提供指导
• Monitors competitor activities
• 监测竞争对手的活动
• Maintains close liaison with Regional/ Corporate Sales teams and those of other IHG hotels to ensure the hotel receives proper corporate consideration, direction and support 
• 与地区和公司销售队伍和洲际酒店集团的其它酒店紧密合作，确保酒店得到公司的考虑，指导和支持。
• Ensures the hotel is represented as an active member of the local community through association membership 
• 确保通过加入协会使酒店成为当地社区的活躍的成员 
• Coordinates sales and promotes business for other InterContinental Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office
• 为区域内的其它洲际酒店集团成员促进和协调销售业务。以当地的区域销售办公室为重点，与世界范围内的区域销售办公室进行合作。
• Plans and executes sales trips to major market areas
• 计划并实施前往主要市场进行销售活动。
• Attends major travel functions to promote sales for the hotel
• 参加大型旅游活动，促进酒店的销售工作
• Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan
• 为销售经理指导各种销售活动，以确保实现收益计划的目标
• Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met
• 每周检查销售人员工作，以确保销售计划得以实现
• Produces monthly Sales reports and forecasts
• 制作每月销售报告及预测
• Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction
• 会见在酒店下榻的大型活动组织者的客户，以保证客户的满意度
• Establishes and continuously updates mailing lists
• 建立邮寄名单并进行更新
• Organizes and attends major sales/PR related functions within the hotel
• 在酒店内组织和参加大型与销售和公关相关的活动
• Works with Human Resources on manpower planning and management needs
• 和人力资源部一起进行人力规划和管理需求。
• Works with Director of Finance in the preparation and management of the Department’s budget
• 和财务总监一起编制和管理部门预算。

Required Skills –

技能要求 

• Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
• 具有代表酒店，品牌和公司与顾客，员工和第三方交往的能力。
• Problem solving, reasoning, motivating, organizational and training abilities.
• 具有解决问题，推理，号召，组织和培训能力
• Proficient in the use of Microsoft Office
• 精通微软办公软件
• Good writing skills
• 良好的写作技能

Qualifications –

学历

• Bachelor’s degree in Sales, Marketing or related field. 
• 具有营销，市场或相关领域的学士学位。

Experience –

经验

• 4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.
• 4年相关工作经验或类似的管理经验，或与此相当的教育与工作经验结合的背景。