Marketing Manager| InterContinental Pokhara Begnas Lake Resort

As Marketing Manager, you will be responsible for performing a wide range of social media and marketing duties which includes but is not limited to executing the plans and strategies as directed by the Director of sales & Marketing. Responsible for ensuring the quality of service provided to the social media and marketing accordance with the approved marketing strategy.

A little taste of your day-to-day:

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• Develop, implement and manage our social media strategy
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools 
• Work with copywriters and designers to ensure content is informative and appealing
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to act
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions 
• Plan and execute all digital marketing, including SEO (Search Engine Optimization)/SEM (Search Engine Marketing), marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI (Return on Investment) and KPIs (Key Performance Indicator))
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Wears uniform with pride and honor
• Any other duties as assigned by the management

What we need from you:

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field  
• Four or more years of experience in a hospitality or hotel marketing setting with direct supervisory experience over a marketing team
• Strong knowledge of local businesses and business trends required  
• Must be fluent in Written and Spoken English 
• Must speak local language(s)  

What you can expect from us:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business. 

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. 

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing

 framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.  

So, join us and you’ll become part of our ever-growing global family.