Specialist, Business Intelligence - Marketing

Key Accountabilities

•    Build, maintain, and optimize dashboards, reports, and visualizations for assigned functions—ensuring outputs are accurate, timely, and aligned with visual standards
•    Translate business needs into structured reporting logic with guidance; support ad hoc analysis and insights to validate trends and support storytelling
•    Assist in wireframe design, applying visual best practices and ensuring outputs meet usability goals
•    Perform data validation and collaborate with data and BI teams to resolve inconsistencies or quality issues
•    Support reporting automation efforts (e.g., PowerPoint refreshes, reusable templates) that increase delivery efficiency
•    Apply KPI definitions and governance standards consistently across deliverables
•    Provide documentation or walkthroughs for tools created, helping stakeholders understand outputs
•    Grow technical and business acumen by participating in team reviews, peer learning, and regular coaching from senior team members

Key Metrics: 

•    Dashboard delivery accuracy and timeliness
•    Automation support and template reuse
•    QA and metric validation
•    Stakeholder feedback on usability

Key Collaborative Network
Key Shared Accountabilities:
•    Collaborates with BI and data teams to resolve issues and improve usability.
•    Applies KPI definitions and supports automation efforts.
•    Participates in team learning and documentation.

Key Interfaces
Internal Key Relationships
•    Consultants, Managers, peer Specialists, Analysts, and functional business partners
External Key Relationships
•    None typically, but may support vendor-led enhancements or platform testing

 

Required Education, Experience, Technical Skills and Knowledge

Education 
Bachelor’s in Computer Science, Statistics, Data Science, Mathematics, or Information Systems, or an equivalent combination of education and work-related experience. Business majors considered with strong technical ability.

Experience
2–4 years in BI or analytics, with experience in dashboard development and ad hoc analysis.

Technical Skills and Knowledge
•    Proficient in Tableau (or similar BI tool), with strong skills in dashboard creation, layout design, and interactivity
•    Working knowledge of SQL for data validation, joining tables, and light ad hoc queries
•    Comfortable analyzing trends, validating figures, and supporting business narrative development
•    Basic understanding of semantic layers and how they support visual data structures
•    Familiar with data storytelling principles and dashboard governance standards
•    Exposure to Python, especially for automation use cases (e.g., generating PowerPoint decks or data-driven content updates)
•    Proficiency in Tableau or similar BI tools is expected. Knowledge of PowerPoint automation (e.g., Python, scripting) is a plus