Associate Director of Sales - Holiday Inn Express Chennai OMR Thoraipakkam

Key Responsibilities:

Sales & Business Development

• Assist in developing and executing the hotel's sales strategy to achieve revenue targets.
• Identify and secure new corporate, government, travel agent, and leisure business opportunities.
• Maintain and grow existing client relationships to maximize repeat business.
• Conduct regular sales calls, client meetings, and hotel site inspections.
• Participate in sales missions, trade shows, and networking events.

Revenue Generation

• Support the achievement of monthly and annual room revenue budgets.
• Monitor market trends, competitor activities, and business opportunities.
• Work closely with the Revenue Management team to maximize occupancy and ADR.
• Ensure effective negotiation of rates and contracts within approved guidelines.

Account Management

• Maintain accurate client records and sales activities in the designated CRM system.
• Follow up on leads and inquiries in a timely manner.
• Prepare account development plans for key clients.

Guest & Brand Standards

• Ensure all sales activities are conducted in line with IHG and Holiday Inn Express brand standards.
• Maintain strong relationships with guests and business partners.
• Address client concerns promptly and professionally.

Team Collaboration

• Work closely with Operations, Reservations, Front Office, and Revenue teams.
• Support the Director of Sales in preparing sales reports, forecasts, and business plans.
• Assist in mentoring and guiding junior sales team members.

Qualifications & Experience

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 3–5 years of hotel sales experience, preferably with an international hotel brand.
• Strong understanding of hotel sales, revenue management, and market segmentation.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in Microsoft Office and hotel sales systems.