市场传讯总监 Direktor für Marketing und Kommunikation

• Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures                                                                                                               
• Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities                                                 
• Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity                                     
• Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness.
• Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community                                                                                                                                                                                                                                                 
• Develop hotel and marketing collaterals according to Brand standards for promotions     
• Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards                                                                  
• Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion                                                                                                                                 
• Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database                                                                             
• Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets     

Monitor awareness of competitor activities and use the information to develop Marketing strategies