Director, Loyalty Operation
Hotelmarke:
Standort: China, Shanghai, Shanghai
Hotel: Corp Shanghai, 2. Etage, Citigroup Tower, Nr. 33 Hua Yuan Shi Qiao Road, Bezirk Pudong, 200120
Job number: 137168
As one of the first hotel loyalty programs, IHG One Rewards become a popular and award-winning loyalty program among frequent travellers around the world since it launched. With more than 130 million members, it is one of the largest hotel loyalty programs in the world. Our ambition is to be the hotel company of choice for guests and owners.
This role is an exciting opportunity to be part of the team to deliver award-winning IHG One Rewards program. This role will be responsible for developing and implementing strategies for IHG Greater China’s loyalty and partnership program, driving the growth of IHG One Rewards program and identifying ways to delight members.
You day to day
- Developing and executing loyalty programs that align with IHG brands and values, analyzing consumer data to drive member stay and engagements, optimizing program effectiveness, and collaborating with cross-functional teams to ensure seamless program deployment across all consumer touchpoints.
- Collaborate with Global Loyalty & Partnership team to continuously optimize the loyalty and partnership program to stay locally relevant and competitive in benefits, member engagement, member life-cycle management and experience design.
- Work with IHG Greater China Operations and hotel teams to ensure a member-centric culture, support hotels with scalable solutions to drive enrollment, incremental revenue, benefit delivery, member experiences, and compliance of program policy. Serve as point person and champion for IHG One Rewards. Actively engage stakeholders to help facilitate understanding and education of IHG One Rewards program and distill loyalty culture.
- Define IHG loyalty program channel(Direct, OTA, TMC, Social and hotel) strategy and roadmap, drive cross channel consistent member experience and build distinction.
- Stay abreast of new development on market-wide loyalty programs and partnership opportunities within Greater China and continuously enhance IHG One Rewards’ program design and revenue generation.
What we need from you
- 10+ years of progressive experience in loyalty program management, preferably in travel, real-estate, hotel or other consumer sector, as well as 5+ years’ experience managing teams and complex projects.
- Strategic management experience and communication skill required.
- Demonstrated knowledge and extensive understanding in the areas of loyalty program and hotel operation.
- A track record of financial acumen coupled with strategic thinking and rigorous analytics to solve business problems
- Successfully recruited, developed and retained a high-performing team
- Demonstrated effective influencing & consensus building skills for the purpose of partnership and relationship building with key internal & external stakeholders.
- Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
- Strong business acumen and creative problem-solving skills
- Excellent communication skills (both English and mandarin) including abilities to present to senior and influence and persuade key stakeholders
- Working effectively across organizations
- Excellent leadership and interpersonal skills to achieve results in a matrix environment
- Bachelor’s or master’s degree in economics, business, hospitality or an equivalent combination of education and work related experience
Wer sind wir?
Bei IHG Hotels & Resort arbeiten wir zusammen, um echte Gastfreundschaft für das Gute auf globaler Ebene zu bieten. Mit Firmensitzen und über 6.000 Hotels Reiseziel weltweit ist eine Karriere bei IHG der perfekte Weg, um Ihren Horizont zu erweitern. Du erlebst unsere einzigartige Kultur und brillante Kollegen, die dich unterstützen und inspirieren. Mit einer Vielzahl von Unternehmensmöglichkeiten zur Auswahl, egal wo Sie sich auf Ihrem Karriereweg befinden und was auch immer Sie erreichen möchten, bei IHG ist Platz für Sie.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
Wir bieten eine breite Palette von Vorteilen, die Ihnen helfen, Ihr bestes Arbeitsleben zu führen. Dazu gehören beeindruckende Zimmer-Rabatte in unseren vielen Häusern, Aufladetage und Freiwilligentage das ganze Jahr über. Mit unserem myWellbeing-Framework setzen wir uns dafür ein, das Wohlbefinden Ihrer Gesundheit, Ihres Lebensstils und Ihres Arbeitsplatzes zu unterstützen. Wir bieten eine einzigartige und integrative Kultur, in der es immer Raum für Sie gibt, dazuzugehören, zu wachsen und einen Unterschied zu machen.
Unsere Mission ist es, jeden willkommen zu heißen und integrative Teams zu schaffen, in denen wir Unterschiede feiern und Kollegen ermutigen, sich voll und ganz in die Arbeit einzubringen. IHG® Hotels & Resorts bietet Bewerbern und Mitarbeitern gleiche Beschäftigungschancen, unabhängig von Rasse, Hautfarbe, Religion, Geschlecht, sexueller Orientierung, Geschlechtsidentität, nationaler Herkunft, geschütztem Veteranenstatus, Behinderung oder einer anderen Kategorie, die durch geltende Gesetze geschützt ist. Wir fördern eine Kultur des Vertrauens, der Unterstützung und der Akzeptanz. Immer mit unterschiedlichen Hintergründen, Erfahrungen und Perspektiven.
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