Marketing & Kommunikationsmanager 市场 传媒 经理

· Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets

· Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.

· Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases

· Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments

· Disseminates corporate press releases to appropriate local trade and consumer media

· Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.

· Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel

· Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests

· Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned

· Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests

· Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.

· Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate

· Maintains mailing list/contact file

· Maintains hotel photo file

· Builds profile within local market place through attendance at various events and local market place

· Monitors awareness of competitor activities and use information when developing strategies

· Plans and coordinates sponsorship activities

· Works with superior on manpower planning and management needs

· Works with superior in the preparation and management of the Department’s budget

• 5 years’ international luxury hotel experience and at least 2 years' experience in the same position