Marketing & Communications Manager/Executive 市场传媒经理/主任

岗位职责/职位描述

·Support the Marketing Communications Manager / Director to create and execute the hotel’s Annual Marketing Plan                                                                      
 协助市场传讯经理/ 总监编制和执行酒店的全年市场推广计划
·Support the Marketing Communications Manager / Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.
 协助市场传讯经理/总监发展良好的媒体关系，策划新闻发布会以及其它公关活动，提高酒店知名度和抵销负面影响
·Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local   community                                                                                                                              
 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度
·Support the Marketing Communications Manager / Director to execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts
 协助市场传讯经理/总监管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品
·Support the Marketing Communications Manager / Director to develop hotel and marketing collaterals according to Brand standards for promotions                                                                                         
 根据品牌标准， 协助市场传讯经理 / 总监检查酒店和市场推广的宣传印刷品是否符合集团标准
·Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards                                                                                       
 管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准
·Manage hotel image database from official hotel photos and event photos to use in hotel promotion                                                                                                                                    
 管理酒店图像数据库包括官方酒店照片和活动照片等，用于酒店推广
·Support the Marketing Communications Manager / Director to manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database                                                                              
 协助市场传讯经理/总监管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库
·Monitor awareness of competitor marketing activities and use the information to support the Marketing Communications Manager in developing marketing strategies
 关注竞争对手的知名度及推广活动并协助市场传讯经理制定策略时充分利用信息