Marketing Manager - Hotel Field Marketing Services Europe
Marchio dell'hotel:
Ubicazione: Germania, Francoforte
Albergo: Corp Frankfurt, Thurn-und-Taxis-Platz 6, 60313
Job number: 141156
The Role
As the Field Marketing Manager, you are a key team member for the IHG Europe Field Marketing Service as a strategic marketing partner for our franchised estate of hotels. The role focuses on activating the digital marketing assets IHG provides to all our hotels.
A snapshot of what the role entails:
- Act as primary liaison between Marketing Director/Managers and EMEAA Field Marketing Managers for global alignment.
- Develop revenue-generating solutions in collaboration with hotel teams.
- Analyse hotel performance data and conduct regular meetings with on-property marketing managers to communicate insights.
- Coordinate strategic information exchange between hotels and internal teams, advocating for hotel business requirements enhancement.
- Lead communication with hotels on marketing plans, digital tools, and campaign execution, focusing on driving revenue growth and brand loyalty.
- Educate hotel teams on marketing and digital trends while advocating for their best interests to enhance FMS deliveries.
- Manage digital capability development, and hotel marketing support to maximise hotel channel utilisation and performance.
What we need from you
The chosen candidate will possess the following:
- Fluent German and English language skills required.
- Hospitality or other consumer focused sector, preferably within a large multinational company.
- Experience in engaging cross functional working approach with a focus on Project -management skills.
- Experience in digital marketing and CRM on either client or agency side.
- Strong analytical skills with the ability to drive insights from data to drive decision making.
- Superior oral and writing communication and presentation skills, public speaking, and group decision facilitation. Ability to write effective marketing copy, proof-read and follow style guides.
- Ability to influence internal customers (hotel teams) and effectively establish strong working relationships that produce solid results.
We would love it if you also had:
- Additional language Skills an advantage (French, Dutch, Spanish, Italian)
- Understanding of digital marketing in the hotel industry.
Closing Date for Applications: 25/03/2025
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Chi siamo
IHG Hotels & Resort collabora per offrire una vera ospitalità per il bene su scala globale. Con uffici aziendali e oltre 6.000 destinazioni alberghiere in tutto il mondo, una carriera in IHG è il modo perfetto per ampliare i propri orizzonti. Sperimenterai la nostra cultura unica e i nostri colleghi brillanti che ti sosterranno e ti ispireranno. Con una serie di opportunità aziendali tra cui scegliere, ovunque tu sia nel tuo percorso professionale e qualunque cosa tu voglia ottenere, c'è spazio per te in IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
Offriamo un'ampia gamma di vantaggi progettati per aiutarti a vivere al meglio la tua vita lavorativa. Questi includono sconti impressionanti sulle fotocamere nelle nostre numerose proprietà, giorni di ricarica e giornate di volontariato durante tutto l'anno. Attraverso il nostro framework myWellbeing, ci impegniamo a sostenere il benessere nella salute, nello stile di vita e sul posto di lavoro. Offriamo una cultura unica e inclusiva, dove c'è sempre spazio per te per appartenere, crescere e fare la differenza.
La nostra missione è accogliere tutti e creare team inclusivi in cui celebriamo le differenze e incoraggiamo i colleghi a dare il massimo al lavoro. IHG® Hotels & Resorts offre pari opportunità di lavoro a candidati e dipendenti indipendentemente da razza, colore, religione, sesso, orientamento sessuale, identità di genere, origine nazionale, stato di veterano protetto, disabilità o qualsiasi altra categoria protetta dalle leggi applicabili. Promuoviamo una cultura di fiducia, sostegno e accettazione. Accogliendo sempre background, esperienze e prospettive diverse.
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