デジタルマーケティングエグゼクティブ / Digital Marketing Executive
Hotel Brand: Holiday Inn Express
Location: Japan, Hokkaido, Sapporo
Hotel: EX - Sapporo Susukino (CTSSS), 14-1 Minami 5-jo Nishi 6-chome Chuo-ku, 064-0805
Job number: 170847
主な業務内容
- ホテル公式ウェブサイトのコンテンツ更新・管理
- SNS（Instagram、Facebook、LINE等）の企画・運営・投稿管理
- デジタル広告（Google、Meta等）の運用サポートおよび効果測定
- OTAや販売チャネル掲載情報の管理・最適化
- キャンペーンおよびプロモーション施策の企画・実施
- ブランドイメージ向上につながるデジタルコンテンツの企画・制作
- 写真・動画・記事等のコンテンツ制作および外部制作会社との調整
- ウェブサイトおよびSNSのアクセス分析、レポート作成
- オンラインレビューおよびSNS上のモニタリング
- プレスリリース、ニュースレター、メールマーケティング配信サポート
- 国内外メディア・インフルエンサーとの連携サポート
- 館内イベントやプロモーションの広報支援
- IHGブランドチームおよび関連部署との連携
- 市場動向・競合調査および分析
必要に応じてホテル運営およびイベント業務のサポート
必須条件- デジタルマーケティング、SNS運営、Webサイト管理のいずれかの実務経験
- 基本的なPCスキル（Microsoft Office）
日本語での文章作成能力
歓迎条件
- ホテル業界またはホスピタリティ業界でのマーケティング経験
- Google Analytics、Google Ads、Meta Business Suite等の使用経験
- Canva、Adobe Creative Cloud等のデザイン制作ツール使用経験
- 英語でのコミュニケーション能力（TOEIC600点程度以上歓迎）
- デジタルマーケティングに興味があり、積極的に学ぶ意欲がある方
- SNSや新しいトレンドに関心を持ち、情報発信が好きな方
- チームワークを大切にし、周囲と円滑にコミュニケーションを取れる方
- 柔軟性があり、変化に前向きに対応できる方
主体的に行動し、課題解決に取り組める方
Key Responsibilities
- Manage and update content on the hotel’s official website.
- Plan, create, and manage content across social media channels (Instagram, Facebook, LINE, etc.).
- Support digital advertising campaigns, including Google Ads and Meta platforms, and monitor campaign performance.
- Manage and optimize hotel listings and content across OTAs and other distribution channels.
- Assist in the planning and execution of promotional campaigns and special offers.
- Create and coordinate digital content that supports brand positioning and guest engagement.
- Coordinate with photographers, videographers, designers, and external agencies as required.
- Monitor website traffic, social media performance, and campaign effectiveness, and prepare regular reports.
- Conduct online reputation management, including review and social media monitoring.
- Support the development and distribution of newsletters, email marketing campaigns, and promotional communications.
- Assist with media and influencer collaborations.
- Provide marketing support for hotel events and promotional activities.
- Liaise with IHG brand teams and other internal stakeholders to ensure brand compliance.
- Conduct market research and competitor analysis to identify opportunities and trends.
Support hotel operations and special projects as required.
Qualifications & Requirements
- Experience in digital marketing, social media management, website administration, or related fields.
- Proficiency in Microsoft Office applications.
- Strong written and verbal communication skills in Japanese.
Ability to manage multiple projects and deadlines effectively.
Preferred
- Experience in hospitality, hotel, travel, or tourism marketing.
- Knowledge of Google Analytics, Google Ads, Meta Business Suite, or similar marketing platforms.
- Experience with content creation tools such as Canva or Adobe Creative Cloud.
- English communication skills (approximately TOEIC 600 or above preferred).
Desired Attributes
- Passion for digital marketing and eagerness to stay current with industry trends.
- Creative mindset with an interest in content creation and brand storytelling.
- Strong interpersonal and teamwork skills.
- Flexible, adaptable, and proactive in a fast-paced environment.
- Detail-oriented with strong organizational and problem-solving abilities.
- Positive attitude and willingness to take initiative.
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