Marketing Manager - India (SWA)

Role Purpose

Drive and deliver the annual India marketing plan, translating brands, commercial and loyalty priorities into locally relevant marketing activities that strengthen awareness, consideration and revenue performance. Lead marketing campaigns, partnerships, social localization, agency management and stakeholder engagement to support India’s growth ambitions. ​

Key Accountabilities

• Develop and implement the annual India Marketing Plan, detailing objectives, strategies, tactics and measurement frameworks aligned to commercial, brand and loyalty priorities.
• Lead the development and execution of integrated marketing campaigns across India, including Masterbrand, Stay Brands, tactical campaigns, destination marketing and priority commercial initiatives.
• Lead India social media strategy and content planning, ensuring always-on engagement and alignment to brand priorities.
• Manage agency partners responsible for creative development, content creation, campaign execution and production; ensuring quality, efficiency and cost effectiveness.
• Monitor campaign performance, consolidate learnings and optimize future activity through data-driven decision making.
• Manage project budgets, forecasts and reporting to ensure effective deployment of marketing investment.
• Lead and coach the Campaigns & Social Specialist to develop capability and maintain high-quality execution.

Educational Attainment:

• Bachelor’s or Master’s Degree in Marketing, Business, Communications or related discipline.

Critical Expertise & Experience:

• 8-10 years progressive experience in marketing, campaign management and brand communications.

• Travel and/or Hotel Industry experience preferred. 

• Expertise and demonstrated understanding across a wide area of marketing disciplines i.e. marketing planning, communications, loyalty programs & partnerships, channel management, social & PR.

• Strong understanding of India consumer behaviors, digital ecosystem and media landscape.

• Experience managing agencies, suppliers and creative development processes.

• Demonstrated capability working within matrix organization and managing multiple stakeholders.

• Experience managing partnerships and marketing activations.

• Strong communication and presentation skills with ability to influence at all levels.

Technical Skills & Knowledge:

• Understanding of Hotel industry: channels management strategy, Digital / Book Direct, loyalty programs. Basic hospitality revenue management principles.

• Strong knowledge of marketing principles including marketing planning, digital marketing and promotional concepts.

• Demonstrated project management skills in organizing, planning and executing mid to large size projects.

• Excellent written, verbal and presentation skills, with the ability to facilitate group discussions and decision-making.

• Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results