デジタルマーケティングエグゼクティブ / Digital Marketing Executive
Hotel Brand: Holiday Inn Express
Location: Japan, Hokkaido, Sapporo
Hotel: EX - Sapporo Susukino (CTSSS), 14-1 Minami 5-jo Nishi 6-chome Chuo-ku, 064-0805
Job number: 170847
主な業務内容
- ホテル公式ウェブサイトのコンテンツ更新・管理
- SNS（Instagram、Facebook、LINE等）の企画・運営・投稿管理
- デジタル広告（Google、Meta等）の運用サポートおよび効果測定
- OTAや販売チャネル掲載情報の管理・最適化
- キャンペーンおよびプロモーション施策の企画・実施
- ブランドイメージ向上につながるデジタルコンテンツの企画・制作
- 写真・動画・記事等のコンテンツ制作および外部制作会社との調整
- ウェブサイトおよびSNSのアクセス分析、レポート作成
- オンラインレビューおよびSNS上のモニタリング
- プレスリリース、ニュースレター、メールマーケティング配信サポート
- 国内外メディア・インフルエンサーとの連携サポート
- 館内イベントやプロモーションの広報支援
- IHGブランドチームおよび関連部署との連携
- 市場動向・競合調査および分析
必要に応じてホテル運営およびイベント業務のサポート
必須条件- デジタルマーケティング、SNS運営、Webサイト管理のいずれかの実務経験
- 基本的なPCスキル（Microsoft Office）
日本語での文章作成能力
歓迎条件
- ホテル業界またはホスピタリティ業界でのマーケティング経験
- Google Analytics、Google Ads、Meta Business Suite等の使用経験
- Canva、Adobe Creative Cloud等のデザイン制作ツール使用経験
- 英語でのコミュニケーション能力（TOEIC600点程度以上歓迎）
- デジタルマーケティングに興味があり、積極的に学ぶ意欲がある方
- SNSや新しいトレンドに関心を持ち、情報発信が好きな方
- チームワークを大切にし、周囲と円滑にコミュニケーションを取れる方
- 柔軟性があり、変化に前向きに対応できる方
主体的に行動し、課題解決に取り組める方
Key Responsibilities
- Manage and update content on the hotel’s official website.
- Plan, create, and manage content across social media channels (Instagram, Facebook, LINE, etc.).
- Support digital advertising campaigns, including Google Ads and Meta platforms, and monitor campaign performance.
- Manage and optimize hotel listings and content across OTAs and other distribution channels.
- Assist in the planning and execution of promotional campaigns and special offers.
- Create and coordinate digital content that supports brand positioning and guest engagement.
- Coordinate with photographers, videographers, designers, and external agencies as required.
- Monitor website traffic, social media performance, and campaign effectiveness, and prepare regular reports.
- Conduct online reputation management, including review and social media monitoring.
- Support the development and distribution of newsletters, email marketing campaigns, and promotional communications.
- Assist with media and influencer collaborations.
- Provide marketing support for hotel events and promotional activities.
- Liaise with IHG brand teams and other internal stakeholders to ensure brand compliance.
- Conduct market research and competitor analysis to identify opportunities and trends.
Support hotel operations and special projects as required.
Qualifications & Requirements
- Experience in digital marketing, social media management, website administration, or related fields.
- Proficiency in Microsoft Office applications.
- Strong written and verbal communication skills in Japanese.
Ability to manage multiple projects and deadlines effectively.
Preferred
- Experience in hospitality, hotel, travel, or tourism marketing.
- Knowledge of Google Analytics, Google Ads, Meta Business Suite, or similar marketing platforms.
- Experience with content creation tools such as Canva or Adobe Creative Cloud.
- English communication skills (approximately TOEIC 600 or above preferred).
Desired Attributes
- Passion for digital marketing and eagerness to stay current with industry trends.
- Creative mindset with an interest in content creation and brand storytelling.
- Strong interpersonal and teamwork skills.
- Flexible, adaptable, and proactive in a fast-paced environment.
- Detail-oriented with strong organizational and problem-solving abilities.
- Positive attitude and willingness to take initiative.
Her bir şartı tam olarak karşılamıyor, ancak yine de iş için harika bir seçim olacağınıza mı inanıyorsunuz? 'Uygula' düğmesine basmadığınız sürece bunu asla bilemeyiz. Bizimle yolculuğunuza bugün başlayın.
