Cluster Director of Marketing Communications

Your day-to-day

【People】

-Manage daily activities, plan ahead and assign 

work ensuring you always have the right people 

in the right place, prioritizing for the business 

-Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognize good performance

-Train colleagues to make sure they understand the hotel’s goals and work to delivering their own KPOs to the standards we expect, along with ensuring they have the tools they need to work effectively

-Recommend or initiate any HR related actions where needed or requested including 

-Proactively developing performance development plans for all team members 

-Drive a great working environment for teams to thrive – connect departments to create sense of 

one team

-Interact with outside contacts: guests, vendors, and other contacts as needed

-Develop and maintain great working relationships with key clients and outside contacts to increase revenue

【Financial】

-Develop a marketing communications plan including strategy, goals, budget and tactics

-Records results, including ROI from PR/Marcom activities, with particular focus on any projects that require hotel funding from the P&L. 

-Makes a conscious effort to understand F&B operating budgets and monthly P&L

-With the Line Manager, sets F&B growth goals and strategies for online channels as per F&B budget

-Monitor, analyse and communicate PR results on a quarterly basis

-Ensures cohesive short and long-term media strategies are in place and reflect the goals and objectives of the hotel

-Help prepare the departmental budget and financial plans including the hotel marketing plan 

-Create and develop special events to showcase the hotel and increase sales and marketing opportunities

【Digital】

-Supports the PR Coordinator to manage all TPI F&B related channels (i.e. Ikkyu, Oz Mall, Tabelog etc)

-Monitors and reports weekly competition activities and updates 

-Develops special sales calendars for time sales and special sales activities in coordination with F&B revenue to increase online activities during low business periods

-Set up and participate on quarterly face to face meetings with TPI partners and PR Coordinator

-Manages all social media channels (Facebook, Instagram, Line, Tripadvisor and others) to ensure a consistent message is presented

-Creates a monthly posting and activity calendar to engage the related communities. Reviews 

content and related photography, creates video post and stories

-Replies to guest comments and interacts with the community to promote in-house events to 

drive additional covers. Reports to line manager any potential risk or opportunity through social 

media chatter

-Creates and links internal guest participation program in alignment with social media activities

-Review content and related photography from marketing point of view

-Links outlets sites with related social media and works on “Call for action” points for each outlet

-Working with the line manager, sets stretch targets for volume of social media interaction and ensures that content required for this is communicated in advance to the relevant departments

-Oversees website for hotel and restaurant

【Media】

-Develop media relations strategy, seeking high[1]level placements in print, broadcast and online media

-Supervises and tracks daily media monitoring.

-Creates / Revamps press kit, releases on special services, packages, amenities.

-Conducts site inspections with and entertain qualified members of the media with the Director of Sales & Marketing as appropriate.

-Coordinate all public relations activities

-Direct social media team to engage audiences across traditional and new media

-Manage media inquiries and interview requests 

Leverage existing media relationships and cultivate new contacts within business and industry media

-Develop and maintain relationships with key clients and outside contacts in order to drive business for food & beverage, catering/banquets

-Reviews the IHG brand website for any updates/changes to advertising or collateral standards, and proactively consults with the PR Manager on actions to be undertaken

-Create content for press releases, byline articles and keynote presentations

-Act as the key contact for the properties’ Public Relations and Web development agencies, and execution of communications to guests, maintaining relationships with key vendors and being an ambassador for both properties with regard to media requests.

-Develops and executes strategic media, social media and communications programs to promote sales opportunities for the group, transient, catering markets with the Director of Sales & Marketing.

-Researches, creates, edits, and gets approval of releases, and manages follow-up with media of all announcements, packages, property news, etc. with the Director of Sales & Marketing

-Manages and updates all media lists / database.

【Qualifications and Requirements】

-Excellent written and verbal communication abilities in English and JapaneseExcellent written and verbal communication abilities in English and JapaneseExcellent written and verbal communication abilities in Engl

-Demonstrate superior writing and editing skills, and the ability to effectively communicate the hotel and restaurant’s stories.

-Proven working experience in public relations required

-Proven track record designing and executing successful public relations campaigns at both a local and national level

-Strong relationships with both local and national business and industry media outlets

-Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews

-Exceptional writing and editing skills and a wide degree of creativity and latitude

-Solid experience with social media including blogs, Facebook, Twitter, etc. and a tactical understanding of all primary social media platforms

-Event planning and Risk Management experience

-BA/MA degree in Marketing, Advertising, Communications or a related discipline and at least three years of PR/Marcom, related experience is required

Type and level of experience required may vary slightly based on size and complexity of operation. Must speak local language (Japanese) and be fluent in English. Other languages also preferred.