Director, EAPAC Luxury & Lifestyle Brands - Singapore

Introduction

Shape the future of luxury and lifestyle brands across one of the most dynamic regions in the world. This is a unique leadership opportunity to drive brand strategy, influence market positioning, and deliver experiences that resonate with today’s discerning traveller. If you thrive at the intersection of creativity, strategy, and commercial impact, this role offers the platform to lead and make a lasting mark.

Your day to day

• Lead the strategy, localisation, and rollout of luxury and lifestyle brand initiatives across the region, ensuring strong market relevance and performance
• Partner with cross-functional teams to deliver brand programmes, innovations, and pre-opening activities across hotels
• Use consumer insights and market data to shape brand strategy and identify growth opportunities
• Drive execution of key projects, ensuring alignment with business priorities and timely delivery
• Act as a key brand leader and advisor to stakeholders, supporting brand consistency and impact across markets

What we need from you

• Strong experience in brand management or marketing within the luxury or hospitality industry
• Deep understanding of the Asia Pacific luxury market and consumer landscape
• Excellent communication and stakeholder management skills, with the ability to influence across senior levels
• Proven ability to lead projects, manage competing priorities, and deliver results in a complex environment
• Ability to work independently, think strategically, and translate insights into actionable plans