市场传媒副经理/主任 Assistant Marcom Manager /Executive

Duties and Responsibilities工作职责

Financial Returns  财务回报

·    Prepare and manage the department’s Marketing budget as part of BusinessPlanning: 

编制并管理酒店部门市场预算:

·    Assist GM in preparing all Marketing sections of the Sales &Marketing department annual budget    

协助总经理准备市场推广年度预算的编制

·    Assist GM in monitoring Marketing revenue targets and controllingMarketing costs to ensure performance against budget 

协助总经理来管理市场推广活动收入和控制市场推广成本，确保预算执行情况

·    Assist GM in preparing the hotel’s short term and long term strategicplan for all Marketing priorities                         

协助总经理编制酒店的短期和长期策略计划

Guest Experience 宾客体验

·    Deliver and execute an annualMarketing Plan for all hotel events, public and media relations, loyalty andchannel marketing and other marketing activities                                               

制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。

·     Align marketing communication activities to hotel’s key businesssegments to ensure clear return-on-investment (ROI) for time and budgetinvested in the activity                                               

·     保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。

·     Manage hotel events including budgeting, guest list,agenda/programme, media participation, photography/video and gifts                                                                                                                         

管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。

·     Develops media contacts, plans press conferences and other PRactivities. Acts as hotel’s liaison with media to promote good publicity, drivehotel awareness and counteract bad publicity

发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。

·     Build continued hotel awareness by delivering new hotel stories andpress releases of promotion or event to media, trade publications and localcommunity                                                                                                                              

通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度

PEOPLE 员工团队

·     Manage hotel image database from official hotel photos, eventphotos, staff photos to use in hotel promotion                                                                                                                                    

·    管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广

·    Jointhe hotel Executive Committee and contribute to its responsibilities                              

加入进酒店行政委员会，承担行政委员会的职责

·    Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, ContentManagement, Public Relations, Promotion and Events andSocial Media according to IHG Marketing Communications standard operatingprocedures                                                                                                                

根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。

RESPONSIBLE BUSINESS 企业责任

·     Develop hotel and marketing collaterals according to Brand standardsfor promotions          

根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。

·     Manage IHG Hotel Content Manager system to update text and imagesthat optimizes the content quality and best represents the Brand standards                                                                            

管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准

·     Manage hotel social media system and processes to support tacticalcampaigns, engage hotel guests and build hotel client database                                                                              

管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。

·     Manage the reputation and awareness of the hotel and Brand in thelocal city and key feeder markets                                                                                                                                               

管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度

·     Monitors awareness of competitor activities and use information whendeveloping strategies                                                                                                                                                

关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。

aCCOUNTABILITY职责

Human Resource Responsibilities-  (for incumbents with directsubordinates)                    

人力资源职责 -（适用于有直接下属的人员

·    SupportGeneral Manager and Director of Human Resources to maximize Sales and Marketingstaff resources

与总经理和人力资源总监合作，确保员工的部门表现积极有效。

·    Assistin planning for future staffing needs     

协助规划今后的人员配备需求

·    Assistin recruiting in line with company guidelines                                                                  

协助根据公司准则进行招聘

·    Preparedetailed induction program for new staff 

编制新员工的详细入职计划

·    Implementdepartment standards and procedures                                                         

执行部门的标准操作流程

·    Ensuretraining needs for Marketing and Public Relations staff are met                                     

确保落实市场传讯员工的培训需求

·    Provideinput for probation and performance appraisal discussions in line with companyguidelines                                                                           

根据公司指导，提供试用期和正式绩效考核讨论方面的意见

·    Coach,counsel and discipline staff by providing constructive feedback to enhanceperformance                                                                                                       

指导、建议和培训市场传讯员工，提供建设性的反馈意见，以提高工作绩效

·    Regularly communicate with staff to maintain goodrelations                                                

定期与市场传讯员工沟通，保持良好的关系

QUALIFICATIONSAND REQUIREMENTS 任职要求

Required Skills 技能要求

·    Demonstrated ability tointeract with and present to customers, employees and third parties thatreflects highly on the hotel, owning company, the Brand and IHG.                                                  

展示与客户，员工和第三方之间互动与表述的能力，充分诠释酒店，业主公司、品牌和IHG。

·     Proven ability to lead, manage and motivate a team                                                                         

领导、管理和激励团队的实践能力。

·     Able to manage projects with different financial budgets andperformance objectives                                  

能够以不同的财务预算和绩效目标，管理项目。

·     Strong time-management skills and able to multi-task                                                                             

较强的时间管理技巧，能够处理多重任务

·     Strong writing skills in Chinese and English                                                                                 

较强的中英文书写表达技巧

·     Proficient in the use of all Microsoft Office software                                                                            

熟练使用所有的Microsoft办公软件

·     roven ability to work with external vendors to deliverobjectives                                                     

能够与外部供应商合作，实现目标的实践能力

Qualifications   学历

·    Bachelor’s degree in Marketing,Mass Communications, Media or related field.                           

市场营销、大众传播、媒体或相关专业的学士学位

Experience   经验

·    At least 5 years of Marketing, Public Relations or relevant workexperience                                       

至少5年的市场传讯或相关经验

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