conservative and progressive act

General 一般职责

• Prepare and execute F & B sales and marketing plan
• 制定和实施餐饮市场营销计划
• To be activity involved in the Hotels VIP loyalty card, data base collection 
• 积极参与酒店VIP忠诚卡数据库的收集
• Following the following highest member coverage , total revenue generated 
• 跟进最高会员就餐人数产生的总收入
• Tabulation of Individual member usage by restaurant 
• 单个会员使用不同餐厅的制表
• Actively be involved in sales calls to key clients.
• 积极参与重要客户的销售拜访
• Supervise, train and be responsible for the hotels F & B sales team.
• 管理、培训和负责酒店餐饮销售团队
• Be involved in the hotels social media marketing program as it relates to F & B.
• 参与酒店与餐饮相关的社会媒体的市场营销计划
• To possess a thorough knowledge of all F&B menus, promotions and communicational activities.
• 透彻掌握所有餐饮菜单、促销活动和传播活动的相关内容
• To be well versed with products and concepts of all F&B related areas of the hotel.
• 精通酒店所有餐饮相关领域的产品和理念
• Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities.
• 确保在所有餐饮部市场营销相关的活动中，正确应用IHG和酒店特有的品牌标准和政策
• Prepare, manage, monitor and analyze all promotional activities.
• 准备、管理、监督和分析所有促销活动
• Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions.
• 通过调研不断获取客人和同事的反馈信息，利用所提供的信息进行每月的SWOT分析，从而增加收入并监督所有促销活动的效果。
• To maintain an updated competitor analysis and price variance report as outlined.
• 制作不断更新的竞争对手分析和价格差异报告。
• To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.
• 吸收餐厅餐桌管理系统的分析和创造性建议，每月提出收入流的新途径。
• To prepare the F&B Marketing & Communications plan.
• 制定餐饮部市场营销和传播计划
• To maintain a strong relationship with suppliers and to solicit sponsorship for events.
• 与供应商保持牢固联系，并征求活动赞助。
• To supervise any promotion as assigned by his/ her superiors.
• 监督其主管分派的任何促销活动。
• To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.
• 每月实施一次报告式分析，对就餐人员统计数据、住店与外部就餐人数对比等进行分析。
• Conduct/ attend F&B divisional and departmental meetings as required.
• 根据要求召开/参加餐饮部门会议
• Conduct/ attend marketing meetings with F&B and Communication Department required
• 根据要求召开/参加餐饮和传播部的市场营销会议
• Ensures proper maintenance and updates of F&B marketing related files as follows:
• 确保正确维护和更新餐饮部市场营销相关的文档，具体如下：
• Collaterals and collateral request forms
• 宣传资料及相关申请表
• Tracking of promotions as well as pre and post P&L assumptions
• 促销活动的跟踪文档及活动前后的损益假设数据
• Outlet business trend related reports
• 餐饮设施业务趋势相关的报告

Communications 沟通与传播

• Assists in the coordination and implementation of all F&B printed materials including the hotels newsletters, posters, flyers, email marketing as well as other promotional collateral.
• 帮助协调和落实所有餐饮部印刷资料，包括酒店时事通讯、海报、单页、营销邮件及其他推广和宣传资料。
• Assists and supports the co-ordination of photography for advertising, collateral and public relations purposes between the hotel, advertising agency and the marketing department at corporate office.
• 帮助、支持和协调酒店与广告公司及总部市场部之间以制作广告、宣传资料和公关为目的的摄影工作。
• Maintains collateral presentation and signage quality and standards in accordance to hotel policy in all fronts of house areas.
• 保证酒店各区域的宣传演示和标识的品质和标准符合酒店政策。
• Supports the liaison between the Communications department and advertising agency on the F&B tactical advertising campaigns' creative and media plans.
• 在制定餐饮战术性广告宣传活动的创意和媒体计划时，提供传播部和广告公司之间的联络支持。
• Initiate with the Communication department all promotional details, upon instruction to ensure that necessary promotional materials (collaterals, flyers, menus, etc.) are drafted, reviewed, approved and produced in time.
• 根据指示，与传播部共同开发所有促销活动的细节，确保及时起草、审核、批准和制作必要的促销资料（宣传资料、单页、菜单等）。
• Coordinate with Communication department for invitation to the opening ceremony of F&B activities. (if applicable)
• 与传播部协调有关餐饮活动开幕式的邀请事宜。

F&B Outlet Promotions 餐饮设施的促销活动

• Co-ordinate meetings on upcoming promotions to set the direction for each outlet.
• 协调有关将开展的促销活动的相关会议，明确每个餐饮设施的方向。
• Liaises with outlets for submission of proposal on upcoming special promotions.
• 与各餐饮设施联络有关将开展的特别促销活动的方案提交。
• Work with outlets to derive action plans for the implementation of all approved promotions.
• 与各餐饮设施共同制定实施已批准的促销活动的行动计划。
• Collection of post mortem for each promotion submitted by the respective outlets.
• 收集各餐饮设施提交的每次促销活动的后期分析。
• Assist with action plans and providing direction for each outlet to drive sales and maximizing profit for these promotions.
• 帮助制定行动计划，并为每个餐饮设施提供方向，以推动这些活动的销售额并最大化利润。

Media / Public Relations 媒体/公关

Liaises with the Communications department and assists to develop and maintain comprehensive list of media contacts. 

与传播部联络，帮助制作和维护媒体联系人完整名单。

• Assists with execution of hotel F&B promotional events related activities.
• 协助实施与酒店餐饮促销活动相关的活动。
• Assists with execution of press promotional activities.
• 协助实施新闻宣传活动。
• Liaises with the Communications department and assists to compile and maintain press kit information for media as appropriate.
• 与传播部联络，并协助制作和更新提供给媒体的新闻发布资料