セールス＆マーケティングディレクター

·     Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and the financial plans.

·    Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.

·    Review monthly reports and sales forecasts to analyse current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.

·    Create and develop special events and sales blitzes to showcase the hotel to potential clients.  Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.

·    Direct day-to-day sales activities,plan and assign work, and establish performance and development goals for team members.  Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognize good performance.

·    Educate, train and motivate sales and marketing teams to achieve hotel revenue goals.  Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.

·    Develop and maintain relationships with key clients and outside contacts (example: guests,airliners, wholesalers, travel agencies, ad agencies, local community groups)in order to produce group and/or convention business, to include room sales,food and beverage sales, and catering/banquet services.