Manager, Paid Search Marketing
ホテルのブランド:
場所:アメリカ合衆国、ジョージア州、アトランタ
ホテル: コープアトランタラビニア、スリーラヴィニアドライブ、スイート100、30346
Job number: 142862


The Manager of Paid Search marketing will manage, execute and optimize a strategic test and learn approach for IHG’s customer-centric paid search marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Your day to day
- Serve as the subject matter expert (SME) for all aspects of IHG’s paid search marketing program, including campaign management, optimization, technology solutions, integrations and processes.
- Deliver the strategic vision and implementation of a paid search marketing program in support of business and stakeholder priorities, leveraging industry-leading recommendations and solutions.
- Apply knowledge of paid search and general marketing principles, concepts and industry practices and standards in the analysis of information and overall project effectiveness.
- Elevate and promote new ways of working that leverage marketing automation where possible for efficiency.
- Develop and nurture strong relationships – cross-functional team members, stakeholders, senior leadership, and vendor partners.
What we need from you
- Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or an equivalent combination of education and work-related experience
- 3+ years progressive work-related experience and demonstrated proficiency in paid search marketing or related digital marketing field, preferably in an international business and/or within travel/hospitality industry.
- Demonstrated knowledge of the paid search marketing landscape, principles, and industry best practices.
- Experience engaging and influencing cross-functional working partnerships in a global organization
- Creative problem solver that can frame issues effectively for leadership
- Excellent organizational skills with extreme attention to detail, accuracy and accountability
- Strong interpersonal and above-average communication skills
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,844 to $107,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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重要な情報:
- 記載されている給与の範囲は、この投稿の時点でこの役割に対して支払うと誠意を持って信じている最低から最高までの給与スケールです。 当社は、最終的に掲載された範囲より多かれ少なかれ支払う場合があり、また、範囲は将来変更される可能性があります。 給与範囲内の従業員の給与ポジションは、関連する教育、資格、認定、経験、スキル、年功序列、地理的な場所、パフォーマンス、シフト、出張要件、売上または収益ベースの指標、ビジネスまたは組織のニーズなど、いくつかの要因に基づいています。
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
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