マネージャー、有料ソーシャルメディア
The Manager of Paid Social Media will be responsible for the development, execution, and optimization of strategic paid social media campaigns. This role focuses on ensuring seamless delivery while enhancing channel efficiency and effectiveness to achieve optimal performance. The Manager will create and implement data-driven initiatives across various platforms to support IHG's Brands, Commercial, and Loyalty objectives. Collaboration with internal media planning, data, and analytics teams is essential to continuously innovate and refine IHG's social media strategy.
Your day to day
- Serve as the thought leader and strategist for IHG's paid social media advertising efforts across all platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc).
- Develop and implement a data-driven paid social media strategy aligned with business objectives, maximizing brand awareness, lead generation, and conversions.
- Manage campaign budgets effectively, allocating resources strategically to achieve optimal performance.
- Continuously monitor, analyze, and optimize campaign performance, making data-driven adjustments to maximize effectiveness.
- Stay up-to-date on the latest paid social media trends, platforms, and best practices, and implement these learnings into strategies.
- Generate comprehensive reports that measure campaign performance and provide actionable insights for future campaigns.
- Collaborate with cross-functional teams such as Creative Services, Content Marketing, and Media Effectiveness to ensure seamless campaign execution.
- Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.
What we need from you.
- 5+ years of experience in paid social media management, with a focus on travel & hospitality (preferred).
- Experience using various social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
- Proven success in managing large social media advertising budgets and maximizing performance is essential.
- Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.
- Strong understanding of social media advertising platforms and targeting options
- Experience with campaign management tools and reporting platforms
- Excellent communication and presentation skills
- Ability to work effectively in a fast-paced, team-oriented, deadline-driven environment
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,844 to $115,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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IHGについて
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重要な情報:
- 記載されている給与の範囲は、この投稿の時点でこの役割に対して支払うと誠意を持って信じている最低から最高までの給与スケールです。 当社は、最終的に掲載された範囲より多かれ少なかれ支払う場合があり、また、範囲は将来変更される可能性があります。 給与範囲内の従業員の給与ポジションは、関連する教育、資格、認定、経験、スキル、年功序列、地理的な場所、パフォーマンス、シフト、出張要件、売上または収益ベースの指標、ビジネスまたは組織のニーズなど、いくつかの要因に基づいています。
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
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