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シニアマネージャー、自社チャネルマーケティング、グレーターチャイナ

ホテルのブランド:
場所: 中国、上海、上海

ホテル: Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120

ジョブ番号: 137059

2482x804-channelパートナーシップと忠誠心
2482x804-channelパートナーシップと忠誠心

We are seeking a strategic and results-driven Own Channel Senior Manager to lead the development and execution of comer campaigns and loyalty marketing initiatives across our proprietary direct channels, including IHG APP, Mini-program, and other direct channels. In this role, you will be responsible for driving consumer engagement, loyalty contribution, and revenue growth through optimized channel strategies that enhance the customer experience.

Your day to day

This position is responsible for leading and managing key areas of work that are under the Greater China marketing shared service team:

  • Own Channel Strategy Development:

Lead and implement channel-specific strategies to drive user engagement, acquisition, and retention. Utilize a data-driven approach to tailor campaigns that align with customer behaviour and brand objectives.

  • Campaign Management:

Manage end-to-end planning, execution, and analysis of campaigns. Leverage business trends and CRM data to inform strategic decisions, deliver reports and actionable recommendations to drive direct channel growth and increase member contributions.

  • Loyalty Marketing & Optimization:

Develop and manage loyalty marketing programs that incentivize repeat engagement and enhance customer lifetime value. Optimize offers, personalized rewards, and experiences to deepen customer loyalty and retention.

  • Global Collaboration for Localization:

Work closely with global teams to adapt and localize global commercial and loyalty campaigns for the local market. Ensure seamless integration and alignment of brand messaging, promotions, and loyalty initiatives to resonate with regional customer preferences and market dynamics.

  • Innovation & Trend Monitoring:
    Stay updated on industry trends, new technologies, and competitive activities. Bring fresh ideas and innovative approaches to digital and loyalty marketing to ensure a leading position in the hospitality industry. 

 

What we need from you 

  • 5-7 years experience in consumer-facing marketing campaign planning, development, management, and execution. Strong experience in budget management, agency relationships and management skills 
  • Experience in the Customer Relationship Marketing (CRM) discipline, with a working knowledge of the technology ecosystem required to build a competitive advantage. Direct experience in loyalty program database management and operating systems 
  • Excellent communication skills with both internal and external stakeholders. Ability to influence, build, and maintain multiple internal and external contacts and relationships. Fluent in English and Mandarin-Chinese, excellent oral and written communication skills in both languages
  • Effective problem-solving, negotiation, and analytical skills, demonstrated project management skills in organizing, planning, and executing mid to large-size projects from conception to end
  • Product management skills including business requirements gathering, customer research and documentation and established product management methodology. Customer service mentally with the ability to manage multiple projects, stakeholder expectations, deliverables, and deadlines. 
  • Commercial acumen and cultural awareness and sensitivity. Understanding of Hotel Industry, particularly the reservations, loyalty program, and guest relations processes and lifecycle and basic revenue management principles

IHGについて

IHGホテル&リゾートでは、世界規模で真のホスピタリティ・フォー・グッドを提供するために協力しています。 本社と世界中に6,000以上のホテルの目的地を持つIHGでのキャリアは、視野を広げるのに最適な方法です。 私たちのユニークな文化と、あなたを支え、刺激を与える素晴らしい同僚を体験できます。 IHGでは、キャリアの旅のどこにいても、達成したいことが何であれ、多くの企業の機会から選ぶことができます。

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

私たちはあなたが最高の仕事生活を送るのを助けるように設計された幅広い特典を提供します。 これらには、多くの施設での印象的な客室割引、年間を通じての充電日、ボランティア日が含まれます。 myWellbeingフレームワークを通じて、お客様の健康、ライフスタイル、職場でのウェルビーイングをサポートすることに取り組んでいます。 私たちはユニークで包括的な文化を提供し、常にあなた(あなたのための場所)が所属し、成長し、違いを生むための余地があります。

私たちの使命は、すべての人を歓迎し、違いを認め合うインクルーシブなチームを作り、同僚が自分らしさを発揮できるように奨励することです。 IHG®ホテルズ&リゾーツは、人種、肌の色、宗教、性別、性的指向、性同一性、国籍、保護された退役軍人の地位、障害、または適用法で保護されているその他のカテゴリーに関係なく、応募者と従業員に平等な雇用機会を提供します。 私たちは、信頼、サポート、受容の文化を促進します。 常に異なる背景、経験、視点を歓迎します。

すべての要件を満たしているわけではありませんが、それでもあなたはその仕事に適していると思いますか? 「適用」ボタンを押さない限り、わかりません。 今日から私たちと一緒に旅を始めましょう。

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