Senior Performance Marketing Specialist
ホテルのブランド：
場所： 中国、上海、上海
ホテル： Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120
Job number: 136868
This role is an exciting opportunity to manage the day-to-day operations of the global Performance Marketing program, with a focus on search engine marketing/paid search. This is a hands-on role that involves sizable marketing budgets with a high level of accountability. The candidate will manage the paid search accounts to drive direct rooms revenue into IHG’s portfolio of hotels, and continuously optimize the media effectiveness.
Your day to day
- Take ownership of the day-to-day account management across local and global search engine partners (Google, Yahoo and Bing)
- Lead the search agency to manage the local search account optimization and drive efficiency. Ensure timely and high-quality delivery of tasks including targeted keyword research, creation of relevant and compelling ad copy, as well as implementation of A/B tests and bidding optimization
- Analyze and optimize the account performance in order to maximize the media buy effectiveness. Provide reporting and optimization tactics on a regular basis to the immediate team and wider Brand and Marketing stakeholders
- Stay current with new advances in Search Engine Marketing, competitive landscape and keyword research. Test out related placements to find out optimal ways to drive incremental revenue and innovation. Effectively share insights/best practices to the Digital & Voice team and stakeholders
- Keep effective communication with Global Performance Marketing team and other regional counterparts to promote China hotels in overseas paid media as to drive inbound traffic and improve conversion
- Work with analytics and Marketing product teams to ensure network transactions are tracked and reported accurately. Identify and communicate trends and milestones of program performance to key stakeholders
What we need from you
- Bachelor's or master’s degree in marketing, business management, or relevant field of work -OR- an equivalent combination of education and work-related experience.
- 3+ years of practical experience in digital marketing in travel industry, or consumer brand marketing in a recognized multi-national company. At least 2 years hands-on experience in managing paid search marketing on major search engines like Baidu, Google, Sogou, Yahoo, etc.
- Profound knowledge of the local and global paid search landscape
- Hands-on experience with search management and analytical tools, such as Google AdWords Editor, Baidu Phoenix Editor, Google Analytics and Omniture. Knowledge of Kenshoo is strongly preferred
- Demonstrated proficiency in Excel, Word and PowerPoint required
- Demonstrated strong presentation skills in good command of English and Mandarin
IHGについて
IHGホテル&リゾートでは、世界規模で真のホスピタリティ・フォー・グッドを提供するために協力しています。 本社と世界中に6,000以上のホテルの目的地を持つIHGでのキャリアは、視野を広げるのに最適な方法です。 私たちのユニークな文化と、あなたを支え、刺激を与える素晴らしい同僚を体験できます。 IHGでは、キャリアの旅のどこにいても、達成したいことが何であれ、多くの企業の機会から選ぶことができます。
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
私たちはあなたが最高の仕事生活を送るのを助けるように設計された幅広い特典を提供します。 これらには、多くの施設での印象的な客室割引、年間を通じての充電日、ボランティア日が含まれます。 myWellbeingフレームワークを通じて、お客様の健康、ライフスタイル、職場でのウェルビーイングをサポートすることに取り組んでいます。 私たちはユニークで包括的な文化を提供し、常にあなた(あなたのための場所)が所属し、成長し、違いを生むための余地があります。
私たちの使命は、すべての人を歓迎し、違いを認め合うインクルーシブなチームを作り、同僚が自分らしさを発揮できるように奨励することです。 IHG®ホテルズ&リゾーツは、人種、肌の色、宗教、性別、性的指向、性同一性、国籍、保護された退役軍人の地位、障害、または適用法で保護されているその他のカテゴリーに関係なく、応募者と従業員に平等な雇用機会を提供します。 私たちは、信頼、サポート、受容の文化を促進します。 常に異なる背景、経験、視点を歓迎します。
すべての要件を満たしているわけではありませんが、それでもあなたはその仕事に適していると思いますか? 「適用」ボタンを押さない限り、わかりません。 今日から私たちと一緒に旅を始めましょう。
