Manager, Paid Search Marketing

The Manager of Paid Search marketing will manage, execute and optimize a strategic test and learn approach for IHG’s customer-centric paid search marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness. 

Your day to day 

• Serve as the subject matter expert (SME) for all aspects of IHG’s paid search marketing program, including campaign management, optimization, technology solutions, integrations and processes. 
• Deliver the strategic vision and implementation of a paid search marketing program in support of business and stakeholder priorities, leveraging industry-leading recommendations and solutions. 
• Apply knowledge of paid search and general marketing principles, concepts and industry practices and standards in the analysis of information and overall project effectiveness. 
• Elevate and promote new ways of working that leverage marketing automation where possible for efficiency. 
• Develop and nurture strong relationships – cross-functional team members, stakeholders, senior leadership, and vendor partners. 

What we need from you 

• Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or an equivalent combination of education and work-related experience 
• 3+ years progressive work-related experience and demonstrated proficiency in paid search marketing or related digital marketing field, preferably in an international business and/or within travel/hospitality industry. 
• Demonstrated knowledge of the paid search marketing landscape, principles, and industry best practices. 
• Experience engaging and influencing cross-functional working partnerships in a global organization 
• Creative problem solver that can frame issues effectively for leadership 
• Excellent organizational skills with extreme attention to detail, accuracy and accountability 
• Strong interpersonal and above-average communication skills 

Location - Our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business. 

The salary range for this role is $58,844 to $107,000 This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees. 

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