Global Employer Brand and Recruitment Marketing Director - 9 month fixed term contract
ماركة الفندق:
الموقع: المملكة المتحدة، Windsor
الفندق: فندق كورب ويندسور، ويندسور ون، طريق آرثر، فنادق آي إتش جي & المنتجعات، SL4 1RS
Job number: 139892
Global Employer Brand & Digital Marketing Director – 9 Month Fixed Term Contract
Join Us as a Global Employer Brand & Digital Marketing Director at IHG!
Are you ready to take on a pivotal role where you’ll shape and elevate IHG’s Employer Brand and Employee Value Proposition (EVP) across the globe? We’re looking for an innovative, strategic thinker who can drive global awareness, strengthen our presence in key markets, and position IHG as an employer of choice in the hospitality industry.
About the Role: As the Global Brand & Digital Marketing Lead, you'll be the guardian of our EVP, bringing to life our core message, "Room for You," through the foundational pillars of Belong, Grow, and Make a Difference. Your work will drive IHG’s brand presence, engage talent across the globe, and lead our digital marketing strategies with impact.
What You’ll Do:
- Champion our EVP: Be the brand ambassador of our core message, "Room for You," and activate our pillars—Belong, Grow, and Make a Difference.
- Global to Local Strategy: Tailor brand initiatives to regional markets, focusing on emerging areas like China, India, and the Philippines.
- Digital & Social Expertise: Lead our recruitment marketing across platforms like LinkedIn, Instagram, and TikTok, using data-driven insights to optimize results.
- Partner & Collaborate: Work with internal teams and external partners to align, amplify, and enhance IHG’s brand presence.
- Data-Driven Reporting: Deliver insights on performance to drive our strategies forward.
What You’ll Bring:
- Proven expertise in global employer branding and recruitment marketing.
- Experience in programmatic campaigns and ROI-focused strategies.
- Digital fluency across social media and CRM platforms.
- Strong analytical skills and proficiency with Google Analytics.
Important Dates:
- Must be ready to start in role by early May
Apply today and be a part of IHG’s journey to create extraordinary experiences for our future talent!
Closing date for applications: 14th February
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