Senior Performance Marketing Specialist

This role is an exciting opportunity to manage the day-to-day operations of the global Performance Marketing program, with a focus on search engine marketing/paid search. This is a hands-on role that involves sizable marketing budgets with a high level of accountability. The candidate will manage the paid search accounts to drive direct rooms revenue into IHG’s portfolio of hotels, and continuously optimize the media effectiveness.

Your day to day

• Take ownership of the day-to-day account management across local  and global search engine partners (Google, Yahoo and Bing)
• Lead the search agency to manage the local search account optimization and drive efficiency. Ensure timely and high-quality delivery of tasks including targeted keyword research, creation of relevant and compelling ad copy, as well as implementation of A/B tests and bidding optimization
• Analyze and optimize the account performance in order to maximize the media buy effectiveness. Provide reporting and optimization tactics on a regular basis to the immediate team and wider Brand and Marketing stakeholders
• Stay current with new advances in Search Engine Marketing, competitive landscape and keyword research. Test out related placements to find out optimal ways to drive incremental revenue and innovation. Effectively share insights/best practices to the Digital & Voice team and stakeholders
• Keep effective communication with Global Performance Marketing team and other regional counterparts to promote China hotels in overseas paid media as to drive inbound traffic and improve conversion
• Work with analytics and Marketing product teams to ensure network transactions are tracked and reported accurately. Identify and communicate trends and milestones of program performance to key stakeholders

What we need from you 

• Bachelor's or master’s degree in marketing, business management, or relevant field of work -OR- an equivalent combination of education and work-related experience.
• 3+ years of practical experience in digital marketing in travel industry, or consumer brand marketing in a recognized multi-national company. At least 2 years hands-on experience in managing paid search marketing on major search engines like Baidu, Google, Sogou, Yahoo, etc.
• Profound knowledge of the local and global paid search landscape
• Hands-on experience with search management and analytical tools, such as Google AdWords Editor, Baidu Phoenix Editor, Google Analytics and Omniture. Knowledge of Kenshoo is strongly preferred
• Demonstrated proficiency in Excel, Word and PowerPoint required
• Demonstrated strong presentation skills in good command of English and Mandarin