Cluster Commercial Director - InterContinental Hotels Group® Dubai Festival City

Do you see yourself as the Cluster Commercial Director of InterContinental Hotels Group® Dubai Festival City?  

As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.

The IHG Hotels at Dubai Festival City consists of four hotels. These include the luxury and lifestyle brand InterContinental, the lavish long-stay InterContinental Residence Suites, the premium Crowne Plaza, and the essentials Holiday Inn & Suites. In addition to over 1,600 rooms, the cluster boasts a selection of 16 restaurants and bars, an impressive 3,800-square-metre Event Centre across two levels, the 5,000-square-metre Festival Arena by InterContinental, the luxurious Spa InterContinental, and state-of-the-art gym and swimming pool facilities. We are looking for people who are friendly, welcoming, and full of life to join over 1,200 colleagues who are always finding ways to make every guest's experience an enjoyable one. We value the passion and enthusiasm of our colleagues and encourage you to share your passion when you work with us.      

A little taste of your day-to-day:

• Develop annual and 3-year Sales and Marketing Plans.
• Produce and drive SMART Action Plans related to the Revenue Plan to ensure Revenue Plan objectives are achieved.
• Drive execution of 1 to 3-year strategic Sales & Marketing Plan which talks to the IHG winning metrics, hotel or destination, review performance, successes, analyse failures and adjust approach.
• Support the execution of the brand hearted agenda, improve guest experience at the hotel level and build brand health to include positioning workshops, develop a greater understanding of the target and core customer for hotels/hotel residences/gold club.
• Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
• Create and implement special programs to achieve greater profitability through:

  • Increasing average rate.

  • Increasing overall occupancy.

  • Increasing business volume during off-peak periods.

  • Increasing local Food & Beverage and Banquet Sales.

  • Enhance the image of the hotel in the local community.
• Participate as an active member of the community through associations, memberships and other trade organizations.
• Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met.
• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards.
• Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
• Interact with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community.
• Investigate potential markets by: Reviewing government statistics on visitors to the city/resort destination/country, analyzing competition's sales/promotion efforts, studying various reference, internal customer data and industry publications for sales leads, reviewing government statistics on visitors to the city/resort destination/country, analyzing competition's sales/promotion efforts.
• Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighbouring markets.
• Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media.
• Manage the development of new products and services.
• Oversee the development of new marketing strategies.
• Conduct market research.
• Plan and lead / participate in targeted sales missions.
• Embed IHG Way of Sales and Marketing into team and ensure Sales team members are using Sales Standard Operating Procedures effectively.
• Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives.

What we need from you:

• Bachelor’s degree or equivalent International degree in Marketing, Business or Commerce.
• Minimum 2/3 years of relevant experience in a Leading Commercial Director role within a luxury hospitality environment.
• Strong operational understanding across Sales, Marketing, Revenue and Reservations and supporting departments.
• Experience with multi-brands.
• Must speak fluent English. Multiple languages preferred.

What you can expect from us:

We give our people everything they need to succeed, from a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including impressive room discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to all applicants. We promote a culture of trust, support, and acceptance, always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the Room to Belong, Room to Grow, and a Room to Make a Difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us, and you’ll become part of our ever-growing global family.