Data & Analytics Consultant, Campaign Audience Engineering

地点： 菲律宾，马卡蒂市

Address: 2 - CRO Manila, 27th Floor, Tower Two, RCBC Plaza,, 6819 Ayala Avenue corner Gil Puyat Avenue, MAKATI CITY, 1200

Job number: 157117

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Key Accountabilities

Analyzes campaign and audience performance data (e.g., targeting effectiveness, conversion, engagement, and channel performance) to generate actionable insights and recommendations for optimization.
Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
Support, discover, planning, development, execution and tracking of inbound/outbound Marketing (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs.
Designs, executes, and documents test-and-learn initiatives, then analyzes the results provided by our stakeholders for the future implementations.
Monitors automated triggers and evergreen campaigns, addressing any defects.
Conducts data discovery and other data exploration activities to identify flaws and fix them to maintain the accuracy of the campaign.
Identifies opportunities to enhance efficiency in data-mining processes, campaign automation, and audience creation, and leads to the implementation of these improvements
Identifies and executes test-and-learn opportunities to optimize campaign performance.
Ensures processes are followed globally and consistently throughout team.
Ensures legal and privacy requirements are understood and proactively managed throughout promotional efforts.
Manages and monitors workload volume to effectively balance capacity with all incoming requests.
Ensures the accuracy, consistency, and quality of all team deliverables.

Key Metrics

Flawless execution of campaign & campaign automations.
On-time delivery of campaign audience creation, sweeps, points postings & batch registrations and other deliverables
Monitors automated and trigger-based list pulls for zero-errors to server delivery
Strategic guidance to Campaign teams in the development and implementation of marketing across inbound/outbound/paid media channels for higher success metrics
Production efficiency optimization
Proper tracking of volume of work and/or prediction of load for planned and unplanned demand
Manages resource allocation without over or under utilization
Response to escalations with sense of urgency as appropriate for a given situation
Segmentation/audience awareness

Education

Bachelors or Master’s degree in Marketing Sciences or similar discipline or an equivalent combination of education and work-related experience.

Experience

3-5 years' experience, with emphasis on business and marketing analytics
Preference given to those with areas of direct and indirect marketing, CRM and campaign management, with strongest preference to those with a background in multi-channel marketing (especially within the travel industry).

Technical Skills and Knowledge

Demonstrated use of campaign management software (Salesforce Marketing Cloud, Salesforce Data cloud) or with aptitude to adopt new analytical software
Proficient in SQL programming or similar scripting languages
Effective verbal and written communication skills
Effective problem solving
Strong interpersonal skills with ability to collaborate in a team setting
Ability to manage multiple tasks and work under tight deadlines
Ability to create presentations and effectively deliver key points of information

我们是谁

在洲际酒店集团及度假村，我们共同努力在全球范围内提供真正的优质服务。洲际酒店集团在全球设有公司办事处和超过 6,000 个酒店目的地，在洲际酒店集团工作是拓宽您视野的最佳方式。您将体验到我们独特的文化和出色的同事，他们将为您提供支持和激励。无论您处于职业生涯的哪个阶段，无论您想要实现什么目标，IHG 都为您提供众多企业机会供您选择。

近年来，我们对公司进行了变革。我们雄心勃勃，致力于提高业绩并持续关注增长，从而成为宾客和业主喜爱的首选酒店公司。

我们的核心业务是酒店业，我们重视联系，团结帮助我们培养一种独特的归属感，同时也提高了工作效率。这就是为什么在洲际酒店集团，我们为同事提供灵活性和平衡性——以混合方式工作，将办公室和远程工作相结合。我们认识到每个角色都是不同的，这就是为什么领导者与团队合作来确定他们如何以及何时合作。

我们提供各种礼遇，旨在帮助您享受最好的工作生活。这些措施包括我们众多物业提供的令人印象深刻的发展空间折扣、全年的充电日和志愿服务日。通过我们的 myWellbeing 框架，我们致力于支持您的健康、生活方式和工作场所的福祉。我们提供一种独特且包容的文化，在这里，总有自我空间可以归属、成长和发挥作用。

我们的使命是欢迎所有人并创建包容性的团队，我们寻求同存异并鼓励同事全身心投入工作。洲际酒店集团酒店及度假村为求职者和员工提供平等的就业机会，不分种族、肤色、宗教、性别、性取向、性别认同、国籍、受保护的退伍军人身份、残疾或任何其他受适用法律保护的类别。我们提倡信任、支持和接受的文化。始终欢迎不同的背景、经历和观点。

虽然不完全符合所有要求，但仍然认为自己非常适合这份工作？除非您点击 "申请 "按钮，否则我们永远不会知道。今天就与我们一起开始您的旅程。

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Data & Analytics Consultant, Campaign Audience Engineering