Director, EAPAC Luxury & Lifestyle Brands - Singapore

Introduction

Shape the future of luxury and lifestyle brands across one of the most dynamic regions globally. This role offers a rare opportunity to lead brand strategy, influence market positioning, and deliver experiences that connect with a rapidly evolving luxury consumer landscape. If you are passionate about building brands, driving innovation, and creating impact at scale, this is your platform to lead with purpose. 

Your day to day

• Lead the development and execution of brand strategy across the region, ensuring alignment with global direction while tailoring approaches to local market needs
• Drive the planning, localisation, and rollout of brand initiatives, including product innovations and signature experiences across the hotel portfolio
• Own the end-to-end delivery of brand-related pre-opening activities, ensuring hotels are fully prepared to launch in line with brand standards
• Partner closely with cross-functional teams to deliver integrated initiatives, ensuring strong alignment between brand, commercial, operational, and marketing priorities
• Translate consumer, market, and owner insights into actionable strategies that strengthen brand positioning and unlock growth opportunities
• Oversee the performance and impact of brand initiatives, tracking outcomes and refining strategies to maximise consistency, quality, and commercial results

What we need from you

• At least 10+ years extensive experience in brand management or marketing within luxury, hospitality, or lifestyle sectors, with a proven track record of building brands and delivering measurable business impact
• Deep understanding of the Asia Pacific luxury consumer, with the ability to interpret market trends, guest behaviors, and competitive positioning into clear strategic direction
• Strong stakeholder management and influencing capability, with experience partnering senior leaders and aligning cross-functional teams across multiple markets
• Demonstrated ability to lead complex, multi-market projects end-to-end, balancing strategic thinking with structured execution, governance, and delivery discipline
• Excellent communication and presentation skills, with the ability to simplify complex concepts, tell compelling stories, and influence decision-making at senior levels
• Highly independent and commercially astute, with strong ownership, the ability to navigate ambiguity, prioritise effectively, and consistently deliver results in a fast-paced environment 

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