Marketing Executive (Part Time / 23hrs per week)

About us

InterContinental Hotels Group are one of the world's leading hotel companies. Present in around 100 countries, we have over 160 million guests staying in 889,164 rooms in more than 6,000 hotels per year.

You'll know some or all of our 16 hotel brands. Some of the best known and most popular in the world include InterContinental Hotels & Resorts, Holiday Inn, Crowne Plaza Hotels & Resorts, Regent, Six Senses, and Hotel Indigo.

Based at InterContinental Perth City Centre, as a part time Marketing Executive you will be one of the key brand custodians for InterContinental Perth City Centre and Holiday Inn Perth City Centre, plus any other IHG hotels as assigned.

This role is responsible for delivering proactive marketing initiatives to two of the Western Australian IHG managed hotels including a myriad of restaurant and bar venues.

We are searching for an experienced and dynamic Marketing & communications professional who is passionate about brand excellence, creative content creation and delivering innovative social media strategies across all hotels.

Your day to day

You will work closely within the IHG WA Centralised Marketing team to support and deliver marketing activities for both InterContinental Perth City Centre and Holiday Inn Perth City Centre. The Marketing Executive will need to excel in social media management, content creation and influencer relations. This includes developing and executing engaging social campaigns, creating compelling content across various platforms, contributing on a high level to influencer collaborations, and analyzing performance metrics to optimize strategies.

Some of the main responsibilities day to day include:

• Assist the Marketing Manager is developing and implementing social media strategies to increase brand awareness and engagement
• Manage and maintain all social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn
• Create original, high-quality and on-brand content including signage, printed marketing collateral, social media posts, videos, graphics
• Lead implementation of guest journey across multiple brands and their respective social channels
• Monitor social media trends and stay abreast of industry updates to identify opportunities for growth
• Collaborate with internal teams to ensure brand consistency and alignment with marketing objectives
• Engage with followers, respond to comments and messages, and foster a sense of community
• Analyze performance data and metrics to evaluate campaign effectiveness and make data-driven decisions
• Stay up-to-date with emerging social media platforms and technologies, and explore innovative ways to enhance the hotels digital presence
• Collaborate with the Digital Marketing Executive on EDMs
• Monitor industry and competitor trends, maintaining knowledge of market competition and awareness of opportunities

What we need from you

The ideal candidate will have a creative flair, excellent communication skills, and a strong understanding of marketing trends. More specifically, the successful candidate will have:

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years experience in social media and content development
• Proven results building a social media audience and driving engagement
• A passionate storyteller who has the ability to adapt tone and voice of content across varying brands
• Strong writing, editing, proofreading and photography skills with impeccable attention to detail
• Proficiency in social media analytics tools and platforms
• Creative mindset with the ability to think outside the box and generate fresh ideas
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team in a fast-paced environment, across six evolving brands
• Unrestricted working rights for Australia.

What we offer

You’ll be rewarded for your hard work with a range of benefits that supports you throughout your IHG career journey

• Free hotel meals in staff canteen each day
• Dry-cleaning of work attire 
• Paid birthday leave - hip hip hooray!
• Paid parental leave
• Proactive paid wellness and mental health days
• Some of the best colleague discounts across our IHG Hotels for accommodation, food and beverage
• A massive colleague discounts platform for all your favorite brands and retailers
• Most importantly, your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of leave entitlements as you move and grow with IHG.