Senior Manager, Field Marketing

Role Purpose

The position needs to communicate closely with the global team and in charge of develop customized program in GC market. Not only responsible for the marketing plan of the hotels and regions, but also have the ability to develop the business. To improve the effectiveness of marketing investment.

Key Accountabilities

• Support global develop field marketing’s business model to IHG GC market. 
• Strategic and holistic understanding of the hotels’ PR & marketing needs.
• Follow their strategy to localization field marketing service in GC, based on GC hotels need to develop field marketing product& service.
• Set up the field marketing development plan of GC, lead the whole process of project include business model design, product/service design, financial & legal process, finally sell the product to IHG individual hotel.
• Guide the hotel to execute marketing activities based on marketing plan.
• Grows and supports the team with the aim of building a supportive, knowledgeable and commercially savvy team.
• Ensure that marketing plans are consistent with IHG and brand proposition.
• Able to work closely with commercial team to develop sustainable business model.
• Strive to ensure that the project can break even.

Key Skills & Experiences

Other Requirements:

• Ability of market analysis and planning can complete the marketing plan independently.
• Excellent communication and coordination skills, able to establish good cooperative relations with business partners.
• Strong presentation skills.
• Strong team management ability, able to coordinate team resources to ensure the smooth progress of marketing activities.
• Strong team development strategy ability, formulate team members' career development plan.