Senior Manager Field Marketing - Asia Pacific (Bangkok based)

Purpose of Role

Provide regional marketing leadership to help hotels drive marketing capability and optimise hotel performance, through the delivery of global, regional and local initiatives, in accordance with IHG objectives and regional priorities. 

Key Accountabilities:

• Define IHG Field Marketing value proposition and strategy with a clear roadmap for EAPAC 
• Act as a leader of Field Marketing in EAPAC, create and deliver integrated and scalable solutions across the region and divisions
• Develop, deliver and lead in-market cost efficient Field Marketing Services for Hire solution for EAPAC
• Partner with other regional Field Marketing teams, commercial and revenue mgmt. leaders, DOPs and hotels to identify performance needs and opportunities to support markets to drive performance 
• Work with commercial and hotel teams on cluster hotel initiatives to find efficiencies and scalable solutions 
• Serve as the primary lead in the management of hotel-based Marketing solutions (e.g. IHG Boost) focused on driving  revenue and brand loyalty from guests and members that increase our share of wallet and drive revenue  performance at the hotel level
• Integrate and drive effective utilization  and localisation of global and regional initiatives and standards into hotels to achieve targets and ensure on-property activation
• Build hotel marketing capability by developing and launching the appropriate training, tools, best practices and processes 
• Information and intelligence gathering and sharing on customers, campaign performance, market and competitors
• Support value for key owners with marketing relationships and networks in region
• Responsible for local partner marketing development and activation using L&P framework. Evaluate all partnership opportunities and identify gaps/priorities.
• Regular hotel marketing updates & communication. Aware of IHG Global, EAPAC and Division level campaigns, and ensures these are leveraged by hotels in region to activate key segments/regions
• NHOPs commercial support (as and when needed)

Education

• Bachelor's or master’s degree in Brand Management, Marketing, Communications, or an equivalent combination of education and work-related experience

Experience

• Min 7 years in hospitality or other consumer focused sector, preferably within a large multinational company
• Demonstrated strategic proficiency in Hotel, Loyalty, Digital and Partnership Marketing
• Experience in engaging cross functional working partnerships in a global organization
• Experience within a multi-national operating environment with Asia Pacific market knowledge 
• Strong decision making and analytical skills with clear understanding of impact on IHG revenue goals and bottom line
• Strong leadership, team building, interpersonal and communication skills
• Demonstrated effective influencing & consensus building skills for the purpose of partnership and relationship building with  key internal and external stakeholders

Technical Skills and Knowledge

• Progressive work-related experience with marketing strategies including board-based marketing Programs
• Proficient knowledge of Marketing channels, Paid/Owned Media, and Marketing tools etc.
• Proficient knowledge of Hotel commercial and revenue management