Associate Director of Sales - Pre-opening Regent Kuala Lumpur

Develop and execute a comprehensive sales strategy aligned with hotel business objectives and Regent brand positioning 

Identify and grow key market segments including luxury leisure, corporate, MICE, diplomatic, entertainment, and high-net-worth clientele 

Drive total hotel revenue performance across rooms, residences, events, wellness, and F&B experiences 

Monitor market trends, competitor activity, and emerging opportunities to maintain strong market positioning 

Establish and maintain strong relationships with luxury travel advisors, corporate accounts, entertainment partners, embassies, and key industry stakeholders 

Represent the hotel at trade shows, networking events, luxury travel forums, and client engagements 

Develop strategic partnerships that enhance visibility, revenue, and brand prestige 

Drive account acquisition, retention, and market penetration strategies 

Position the property within luxury travel networks and premium consortia channels 

Develop tailored experiences and packages targeting affluent travelers and VIP clientele 

Collaborate with global sales teams and luxury travel partners to drive international business 

Support bespoke and personalized sales approaches aligned with Regent’s luxury philosophy 

Drive group, meetings, incentive, and social event business aligned with the hotel’s positioning 

Work closely with Events and Operations teams to ensure seamless execution and client satisfaction 

Identify high-value opportunities for weddings, luxury celebrations, and executive retreats 

Ensure commercial success while maintaining brand exclusivity and service standards 

Collaborate with Revenue Management to optimize ADR, occupancy, and total hotel profitability 

Ensure proactive management of pace, forecasting, and business mix strategies 

Monitor sales production, conversion rates, and account performance 

Prepare and present regular sales reports, forecasts, and commercial insights 

Work closely with Sales & Marketing teams to ensure consistent luxury brand positioning 

Support PR campaigns, partnerships, media engagements, and promotional activations 

Contribute to storytelling and experiential positioning of the hotel 

Ensure sales messaging reflects Regent’s understated luxury and experiential philosophy 

Lead, mentor, and develop the Sales team to achieve high performance and commercial excellence 

Foster a culture of accountability, relationship-driven selling, and collaboration 

Support succession planning, coaching, and career development within the department 

Ensure strong engagement and alignment with hotel objectives 

Assist in developing and managing departmental budgets and sales expenses 

Drive revenue growth while ensuring efficient resource allocation 

Evaluate ROI of sales initiatives, travel, and partnership investments 

Ensure achievement of revenue targets and profitability objectives 

Maintain strong communication with ownership, corporate teams, and regional commercial leadership 

Support owner presentations, business reviews, and strategic planning discussions 

Collaborate with Operations teams to align commercial strategies with service delivery 

Ensure adherence to IHG commercial standards, reporting systems, and brand guidelines 

Maintain compliance with contracting procedures and ethical sales practices 

Ensure accuracy and confidentiality in client and commercial data handling 

Must have luxury hospitality sales leadership experience 

Exceptional relationship-building and networking capability 

Strategic commercial and revenue-driven mindset 

Strong negotiation, presentation, and communication skills 

Deep understanding of luxury guest expectations and travel trends 

Leadership capability with strong team development focus 

Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field 

10–15 years of progressive sales experience within luxury hotels or resorts 

Minimum 3–5 years in a senior sales leadership role 

International luxury hospitality exposure

Pre-opening luxury hotel experience 

Strong network within luxury travel, corporate, and MICE segments 

Experience with global luxury consortia and premium travel partnerships 

Multi-market or regional sales exposure advantageous 

Sales should reflect refined relationship-building, not transactional selling 

Position Regent as a destination of understated luxury and curated experiences 

Focus on attracting high-value, experience-driven, and globally connected clientele 

Ensure commercial success while preserving brand prestige, exclusivity, and service integrity 

Every partnership and account should strengthen Regent’s reputation as a leader in luxury hospitality