Marketing Localisation Specialist

About Us

IHG Hotels & Resorts is one of the largest hotel companies in the world with a family of 19 brands including InterContinental®, Holiday Inn®, Kimpton® and voco®. Approximately 350,000 people work across IHG’s hotels and our corporate offices in 100+ countries. 

The Role

As the Localisation Specialist you will support the execution of the marketing campaigns in Germany with local language, German tone of voice and right choice of any visible items like pictures, videos etc. to ensure it drives measurable contribution to brand, loyalty and revenue performance.

A snapshot of the role responsibilities: 

Support the planning, set up, translation and launch of any campaign marketing activation in the German feeder market to promote IHG Hotels & Resorts or any other brand withing the portfolio. 

• Optimise campaigns by using the right terminology and German language to ensure visibility and success.
• Monitor results of campaign in markets as well as performance of copy and creatives.
• Monitor local assets in language to ensure performance benchmarks are met.
• Ensure wording, transcreation and visuals speak to the brand audience.
• Collaborate and work with the Omni Channels team as well as the digital teams in Europe to ensure German market requirements are met.

What we need from you

The chosen candidate will possess the following:

• Fluent German and English language skills - This is an absolute requirement for this role. 
• Solid experience in campaign management, preferably in the hotel, hospitality, or tourism industry within a large multinational company.
• Knowledge and experience in working with or in a translation agency with an understanding of translation & local adaptation processes.
• Knowledge and experience with German media landscape with a strong focus on digital
• Knowledge of consumer behaviours & tone of voice models 
• Strong project management skills, with the ability to multitask and meet tight deadlines.

We would love it if you also had: 

• Deep understanding of hospitality and IHG’s organisation 
• Creative Agency experience

What we offer you

At IHG we give our colleagues greater flexibility and balance – working in a hybrid way, blending remote and office working. Although we thrive on collaborating in person, we expect that you’re likely to spend time working remotely. Every role is different, and colleagues work with their team and their leader to determine how and when they collaborate in person. We like to believe we offer a unique culture where you have room to be yourself.

IHG gives every member of the team the room they need to belong, grow, and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. 

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